Brands
PVR upgrades to Thinspace’s application delivery technology
MUMBAI: PVR Cinemas has chosen Thinspace TSE for cost-efficient application delivery technology. Thinspace Technology Inc is a global provider of reliable, scalable and affordable application delivery, virtualization, and cloud client technology.
PVR’s cinema circuit comprises 462 screens at 104 locations across 44 Indian cities. Prior to upgrading to Thinspace TSE, PVR had been using a version of Citrix that was outdated and too costly for its growing user base. Moreover, some applications required different server OS for different type of apps and not all platforms were supported with that version.
The IT team found Thinspace TSE to be a cost effective alternative to Citrix to deliver Microsoft Navision ERP application delivery to its distributed user base. TSE displayed similar functionality as Citrix with the support of latest Windows server OS at a fraction of the cost. Thinspace also provides PVR with a dedicated customer support and easy-to-use web-based management console, which is simpler to manage than Citrix.
Thinspace CEO Chris Bautista said, “PVR is one of our fastest deployments. We had more than 100+ users switched from Citrix to Thinspace within a day. The simplicity of the solution enabled PVR to see a direct value in our product. PVR also appreciated our dedicated customer support and web-based management console which is easier to manage than our competition.”
Thinspace Technology operates in high growth B2B markets of desk top virtualization and cloud computing solutions – which make it easier, more flexible and more affordable for companies and IT managers to conduct and streamline computing operations securely from any server – anywhere in the world.
Thinspace achieved third quarter 2014 revenue of $2.322 million, and nine months ended 30 September, 2014 revenue of $5.701 million, representing year-over-year improvements of 464 per cent and 479 per cent, respectively.
Gartner research predicts the global desk top virtualization market to surpass $65 billion in 2015.
Brands
PeopleStrong appoints Adishri Charla SVP marketing to drive global growth
Former UiPath marketing head to scale brand, demand and expansion across regions
NEW DELHI: PeopleStrong has brought in marketing heavyweight Adishri Charla as senior vice president, marketing, tasking her with sharpening the company’s global brand and fuelling its next phase of growth.
Charla steps in with nearly two decades of B2B marketing experience across both fast-moving start-ups and global technology giants. She joins from UiPath, where she served most recently as director and head of marketing for India and Saarc, playing a key role in the automation firm’s rise to category leadership in the region. Her work there ranged from revenue-driven marketing strategies to building strong customer and community engagement programmes.
At PeopleStrong, Charla will oversee global brand strategy, demand generation and customer engagement as the HR tech firm expands across India, Asia, the Middle East and other emerging markets.
CEO Sandeep Chaudhary said the company was looking for a leader who could connect brand storytelling with measurable business outcomes. “Adishri brings global marketing experience and strong team leadership. We are confident she will help sharpen our positioning and support our next phase of expansion,” he said.
Charla previously held marketing roles at Oracle India and IBM India, working across cloud, systems and product marketing. An MBA graduate from Symbiosis Centre for Management and HR Development, she has also completed executive programmes at Columbia Business School and ISB.
Sharing her excitement about the move, Charla said PeopleStrong has the potential to reshape how organisations across the region think about HR technology. She added that her focus will be on building stronger brand connections while driving measurable business impact.
Backed by Goldman Sachs Alternatives, PeopleStrong today serves more than 500 enterprises and has won several industry recognitions, including honours at the ET Human Capital Awards and the People Matters Infini-T Awards. Charla’s appointment signals the company’s intent to strengthen leadership as it scales its global ambitions.
