AD Agencies
Madison World launches a brand refresh
Mumbai: Madison World, India’s largest homegrown diversified communication group, yesterday on its 36th Anniversary announced a brand refresh.
Madison World executive director Lara Balsara Vajifdar said, “We have always been pioneers in the realm of innovation and ideation. Our brand-new look and feel encapsulates our evolution and growth over the years yet retaining some of our core values”.
The new branding is a testament to the Agency’s commitment to staying at the forefront of the Advertising & Media industry. It is minimal, yet powerful; modern, yet timeless; sharp, yet approachable.
The new identity has distilled the company’s essence into a visual language that speaks volumes about who we are and where we’re headed.
The centre piece of the new branding is the logo – a sleek, geometric design that symbolizes precision, creativity and forward-thinking. Its clean lines and bold typography reflect the Agency’s dedication to cutting-edge ideas and transformative solutions. It’s not just a logo; it’s a statement – a bold declaration of the vision for the future.
The new brand identity goes beyond just a logo. It is a comprehensive set of guidelines that define how the Agency presents itself to the world. From colour palette to typography, from brand pattern to tone of voice, every element has been carefully curated to ensure consistency and coherence across all our communications.
AD Agencies
Tawana Burnett to lead social and influencer jury at Abby Awards 2026
Meta’s Apac leader takes the reins for Abby Awards, adding flair to social content
MUMBAI: Tawana Burnett, Meta’s Head of Top Accounts and Agencies for Apac, has been named jury chair for the new social content and influencer ,arketing category at the Abby Awards 2026, powered by The One Club | The One Show.
With a 25-year career spanning the US, EMEA, Latam, and Apac, Tawana has worked on campaigns for some of the world’s biggest brands and leading advertising agencies. At Meta, she guides CMOs, business leaders, and agencies on harnessing digital and emerging advertising solutions to accelerate brand growth.
Before joining Meta, Tawana led award-winning product teams at Intuit, LeapFrog, Johnson & Johnson, and Pfizer, helping launch iconic products including QuickBooks, Listerine, Advil, and ChapStick.
A champion of diversity, she was featured in Adweek’s Women Trailblazers in 2019 for mentoring more than 15 women-led startups and for her work on the #biascorrect campaign that promotes women in leadership. She was also recognised in Ad Age’s Global Leading Women Class of 2023, The List in 2024, and served as juror for Spikes Asia and Mad Stars 2024.
Tawana has held leadership roles in the Singapore Inclusion Council at Meta, the IAB SouthEast Asia & India Board, and currently serves on the boards of IAA SEA and the Ronald McDonald House in New York City. Originally from New York, she now lives in Singapore with her husband and daughter.
The Abby Awards 2026, presented by The One Club | The One Show, will be held during Goafest 2026 from 20 to 22 May in Goa, celebrating creativity across the region.
