iWorld
Tata Play in association with Disney Star launches Tata Play 4K platform service
Mumbai: As the consumer need for top-tier viewing experiences in entertainment continues to soar, Tata Play, the No.1 Direct-to-home platform in India, in association with Disney Star is launching the Tata Play 4K platform service, this Tata IPL Season. The service will cater to a large cohort of audiences desiring access to ultra-high definition 4K content via television. Tata Play Binge+ Android Set-top box viewers will have the opportunity to elevate their experience of watching Disney Star’s marquee sporting events like Tata IPL, ICC T20 World Cup, and a string of popular movies like D-Day, Arjun Reddy, Goodluck Jerry, A Thursday, Talvaar and many more on the Tata Play 4K service.
With an introductory price of INR 99/month, Tata Play 4K Service promises to make each exhilarating sporting moment an exceptional viewing experience, offering unparalleled clarity, detail, and immersion. With four times the resolution of standard HD, Tata IPL on Tata Play 4K service will deliver stunning visuals that will bring every scene to life, making it feel like you’re right there in the action.
Speaking about the launch of Tata Play 4K Service, Tata Play’s Chief Commercial and Content Officer, Pallavi Puri said, “We are thrilled to announce the launch of Tata Play 4K in association with our content partner, Disney Star. As we introduce our first-ever 4K service for Tata IPL, we’re poised to revolutionize the sports viewing experience for our subscribers. And it will not just rest with Tata IPL. We are gearing up to introduce a robust content pipeline with key sporting events and blockbuster movies, international content on the Tata Play 4K service, ensuring a consistently dynamic and enriching visual immersion on TV.”
“We are excited to usher in a new era of television viewing with the Tata Play 4K service. This collaboration with Tata Play represents our shared commitment to innovation, excellence, and providing audiences with unparalleled viewing experiences. The introduction of the 4K service, starting with the Tata IPL this year, signifies our commitment to always better viewer experience, bringing sports and entertainment to life like never before. We are thrilled to witness how this service will metamorphose living rooms across India into immersive theatres of Ultra HD excitement and drama, igniting a revolution in TV viewing,” said Disney Star head of distribution and international Gurjeev Singh Kapoor.
Tata Play 4K joins Tata Play’s range of 40 entertainment and infotainment value-added services suitable across age groups. Tata Play Value Added Services have been providing content across genres like Entertainment, Kids, Learn, Regional, Devotion etc, that ensures every viewer is entertained throughout without any dearth of choices.
iWorld
Epic Company launches unified Epic Studio for films and OTT
Vivek Krishnani to head films business; Samar Khan leads OTT & Television.
MUMBAI: Epic just merged its creative superheroes under one cape because when films and OTT need to fight for attention together, you don’t keep them in separate universes. The Epic Company has launched Epic Studio, a next-generation creative and production powerhouse that unites Juggernaut Productions and Movieverse Studio under a single banner. The move creates a streamlined, scalable platform for premium storytelling across theatrical films, OTT originals, television, digital-first formats and branded content.
Vivek Krishnani has been appointed chief executive officer, Epic Studio (Films), overseeing the theatrical and film business with a focus on culturally resonant narratives across Hindi, Telugu, Tamil, Gujarati and Malayalam cinema. Samar Khan continues as chief executive officer, Epic Studio (OTT & Television) and retains his role as chief content officer for Docubay and Epic On.
The Epic Company managing director Aditya Pittie said, “Epic Studio brings together our entire creative ecosystem under one unified studio vision. This is not just an integration of verticals, but the creation of a collaborative environment where writers, filmmakers, creators, and brand partners can seamlessly develop and scale stories across formats and screens.”
Vivek Krishnani added, “We are building an audience-focused mainstream film studio committed to delivering fresh, engaging, and innovative stories for both theatrical and streaming platforms.”
Samar Khan commented, “This alignment allows us to approach storytelling with a unified studio mindset. We are building IP under one creative umbrella, with scale and longevity in mind from inception.”
The unified structure eliminates silos, enabling ideas to flow fluidly from concept to screen while adapting to evolving audience behaviour. Epic Studio positions itself as a creator-led ecosystem championing purposeful, resonant storytelling with commercial strength.
In an entertainment landscape where stories now leap between screens faster than plot twists, Epic isn’t just building a studio, it’s crafting a single launchpad where every tale gets the best shot at soaring across every platform.
