MAM
The Body Shop & Jio Cinema partner to promote its British Rose campaign
Mumbai: Riding on the wave of excitement around season 17 of the Indian Premier League, which commenced on 22 March 2024, The Body Shop, a British-born international ethical beauty brand, has partnered with streaming platform Jio Cinema. The strategic collaboration will help amplify its reach and spotlight on the brand’s ethos as a ‘Changemaking Beauty’ brand.
At the heart of this partnership is a captivating 10-second video featuring The Body Shop’s British Rose campaign with Bollywood actress Diana Penty. The impactful video clip encapsulates the brand’s unwavering commitment to celebrating women’s strength, beauty, and resilience.
As a part of this collaboration, The Body Shop’s empowering video will air during prime IPL matches streamed on Jio Cinema’s OTT channel. This move allows the brand to tap into the immense viewership and cultural phenomenon surrounding the IPL to significantly expand its reach across India. Viewers will witness the brand’s inspiring message during crucial matches of IPL 2024.
The IPL’s 17th season runs from 22 March 2024. Viewers can catch The Body Shop’s ads on Jio Cinema during the live match broadcasts.
Brands
Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
