MAM
DDB MudraMax-Experiential creates signature bat for LG
MUMBAI: DDB MudraMax- Experiential has created a signature bat for LG, which is the official sponsor of the ICC World Cup 2015.
In a bid to rejig the kindling zeal of cricket amongst the Indians, a gigantic bat was created for cricket lovers to write their wishes for their favorite teams.
Further the bat was installed at strategic locations across Hyderabad, Mumbai, Delhi, Gurgaon and Noida along with the ICC World Cup Cricket Trophy, which was kept on display for spectators.
The bat pulled in the audience with its sheer size and gave them an opportunity to send personal good wishes and messages to their favourite team. The original World Cup trophy being on display brought back the nostalgia of winning the World Cup last time and geared up the audience to cheer India to win it back this year.
The Mumbai location for the bat campaign experienced footfalls of over 50,000 audiences. More than 2,500 people signed on the bat and wished their team. The zeal multiplied with the presence of famous Indian cricketer Virendra Sehwag who addressed his fans at Gurgaon and Noida.
LG Electronics India head-corporate marketing Niladri Datta said, “We are extremely proud to be the official global partners of ICC for all these years and to be a part of 2015’s biggest sporting spectacle, the ICC Cricket World Cup 2015. With this activity, LG brought the game closer to the cricket fans and gave them a platform to share their wishes directly to their favorite team.”
DDB MudraMax president Mandeep Malhotra added, “Cricket still remains the one unified religion of our country. Making the signature bat for seeking well wishes for the teams across the country was a brilliant idea, requiring operational excellence. We are glad that our campaign garnered lot of awareness and buzz right before the World Cup 2015. I believe that this campaign was quite instrumental to set the momentum rolling for the cricket season.”
Brands
Hardik Jhaveri named senior director marketing at Colgate-Palmolive Asean hub
Former Hill’s Pet Nutrition general manager returns to the company to steer marketing for South Asean from Kuala Lumpur
KUALA LUMPUR: Hardik Jhaveri has been appointed senior director marketing for the South Asean hub at Colgate-Palmolive, marking a return to the consumer goods major after a three year stint with Hill’s Pet Nutrition. He will be based in Kuala Lumpur and will lead marketing strategy for the region.
Jhaveri joins the role after serving as general manager at Hill’s Pet Nutrition in Taipei, where he led a cross functional team and oversaw the business with full profit and loss responsibility. The role placed him at the helm of operations in Taiwan, managing growth in what he described as a start-up style environment within a global multinational.
Before that, Jhaveri spent over a decade with Colgate-Palmolive across several marketing and innovation roles in Asia. As associate director innovation for Apac excluding China, based in Hong Kong, he led new product development and launches across multiple markets.
His portfolio ranged from developing specialised oral care products such as a diabetes focused toothpaste for the Indian market to launching premium oral care experiences under the Colgate Total brand in Australia. Alongside innovation, he also worked on launch planning, brand strategy and communications for the company’s oral care portfolio.
Earlier in his Colgate-Palmolive journey, Jhaveri held roles including marketing manager innovation, senior brand manager and brand manager. His work spanned urban and rural markets in Mumbai and customer development responsibilities in the Greater Kolkata Area.
Prior to his long association with Colgate-Palmolive, Jhaveri worked as brand officer home care at Unilever, where he helped drive marketing initiatives for the Rin detergent brand, including nationwide relaunch and on ground activation campaigns.
He began his career in advertising with Bates David Enterprise, working on brands such as IDBI Bank, The Leela Hotels and The Times of India.
Jhaveri holds a post graduate programme in management from the Indian School of Business and has also completed a level 4 diploma in wine from the Wine & Spirit Education Trust.
Announcing the move, Jhaveri said he is excited to begin his new chapter at Colgate-Palmolive’s South Asean hub and thanked colleagues and mentors who supported his journey at Hill’s Pet Nutrition.
