AD Agencies
Omnicom signs $50 million upfront deal with NCM for 2015
MUMBAI: Omnicom Media Group has entered into an upfront agreement with National CineMedia (NCM), America’s #1 weekend network, to bring Omnicom client brands to movie patrons across NCM’s network in 2015.
The deal, which will cover approximately $50 million in advertising over the next year, is the latest example of Omnicom Media Group’s video-neutral approach to media buying, placing cinema in its premium video tier. This landmark upfront buy is fully integrated to reach moviegoers on-screen, on-site, online and on mobile devices, and includes NCM’s FirstLook pre-show, Shazam cinema interactivity, movie theater lobby activations, and online and mobile video campaigns specifically targeting NCM movie audiences.
“This represents the continued evolution of our premium video strategy, and is another step toward ensuring that our clients have preferred access to a wide range of advertising alternatives. Our clients expect us to identify the best video marketing options, and cinema fits perfectly into that category. This deal allowed us to secure some of the best NCM inventory, competitive pricing and the ability to integrate the big screen into our clients’ long term marketing plans,” said Omnicom Media Group CEO – North America Investment – John Swift.
This 2015 upfront deal is an expansion of Omnicom Media Group’s successful use of cinema over the years for a wide variety of clients.
“This expanded relationship with Omnicom Media Group is a sign of a pivotal shift in the marketplace as we head into our fourth upfront season. Cinema is now being recognized as premium video with high quality content, increasing reach, strong market coverage and great consumer engagement,” said NCM president of sales and marketing Cliff Marks.
NCM’s first-ever agency upfront deal with Omnicom Media Group is the cap to a very successful 2014-15 upfront season, which saw upfront commitments increase of nearly 100 per cent over the prior year.
AD Agencies
Liqvd Asia wins four mandates, adds Rs 35 crore pipeline
New clients across sectors signal strong start to 2026 for agency
MUMBAI: Liqvd Asia has kicked off 2026 on a high note, securing four new mandates that are set to add roughly Rs 35 crore to its future business pipeline.
The digital-first agency has brought on board a diverse mix of clients, including Origami, Kasturi Foods, Sama.live and Woodland, spanning consumer goods, regional brands, emerging platforms and established players.
Each mandate comes with a tailored brief. While the agency will handle integrated marketing communications for Origami, it will manage creative, social and media duties for Kasturi Foods as the brand looks to expand beyond its Odisha stronghold. For Sama.live, the focus will be on building brand narrative and enterprise credibility, while Woodland’s mandate centres on digital and social storytelling.
For Liqvd Asia founder and managing director Arnab Mitra, the wins reflect a deliberate shift in how the agency positions itself. He said the focus is on being an integrated growth partner, combining strategy and creativity to deliver long-term brand value alongside business impact.
Echoing this, Liqvd Asia business head Monish Sanghavi, highlighted that the new partnerships align with the agency’s intent to build scalable and structured growth roadmaps, where creativity is anchored in data and performance is closely tied to outcomes.
From the client side, Kasturi Foods sees the collaboration as a step towards national expansion. The company said the partnership will help it balance its regional legacy with a sharper digital presence as it reaches new markets.
With a growing roster and a pipeline that is steadily thickening, Liqvd Asia appears to be turning early momentum into a broader statement. In a crowded digital marketplace, the agency is not just adding clients, it is adding intent.
