Factual
Discovery & TLC top Brand Trust Report 2015
MUMBAI: Discovery Networks Asia-Pacific’s two flagship channels Discovery Channel and TLC have been ranked as the most trusted brands in the factual entertainment and lifestyle categories by The Brand Trust Report 2015 for the fourth consecutive year in India.
Discovery, a non-fiction entertainment channel in India, offers an engaging line-up of high-quality content from a range of genres including blue-chip nature, science and technology, survival and adventure, ancient and contemporary history, cultural and topical subjects.
TLC, on the other hand, is an in-home getaway for aspirational viewers who want to experience the best the world has to offer. Providing an extensive mix of programming on travel, cuisine, makeover, relationships, design and lifestyle trends; it encourages viewers to make the most of their time and live the most rewarding and exciting lives.
Discovery Networks Asia-Pacific executive vice president and general manager – South Asia and Southeast Asia Rahul Johri said, “We are delighted that Discovery Channel and TLC have enhanced their brand leadership and strengthened its relationship with viewers across the country. Despite the fragmentation in the market, both channels have succeeded to increase the Trust quotient which reflects the team’s ingenuity and intensity to deliver the brand promise. This recognition embodies our commitment to offer the finest content on television and provide consistent, differentiated and enriching entertainment experience.”
Trust Research Advisory CEO N. Chandramouli added, “Discovery Channel and TLC’s rising trust legacy is admirable. These rankings are a reflection of Discovery’s brand focus and incredibly strong connect with its audience across the country.”
The Brand Trust Report, compiled and released annually, is the result of an exhaustive survey undertaken by the Trust Research Advisory (TRA). This year’s research was conducted among 2,000+ ‘influencer’ respondents across 16 cities. The study generated nearly two million data-points and 17,000 brands to create a statistically robust Brand Trust Index, which has been used to hierarchically rank India’s brands on the basis of trust.
Factual
National Geographic launches ‘Postcards from Hong Kong’ with Ridhi Dogra
New series explores the city’s hidden gems and vibrant contrasts, premiering 28 March.
MUMBAI: Ridhi Dogra just sent a postcard from Hong Kong that’s worth framing because when a bustling metropolis reveals its quiet trails and timeless traditions, even the skyline takes a back seat. National Geographic has unveiled Postcards from Hong Kong, a refreshing travel series hosted and curated by actor Ridhi Dogra. Produced by National Geographic Creative Works in collaboration with the Hong Kong Tourism Board, the show offers an intimate, Indian traveller’s perspective on one of Asia’s most iconic cities, moving beyond its glittering harbour and skyscrapers to uncover serene beaches, scenic hiking trails and deep cultural traditions.
Across three visually rich episodes, Ridhi journeys through contrasting sides of Hong Kong. The first episode takes her on a quieter path of self-discovery to places like Sai Kung, Big Wave Bay, Dragon’s Back, Tai O, Ngong Ping, Po Lin Monastery and the Tian Tan Buddha. The second episode dives into the city’s energetic side, from the bustling streets of Causeway Bay to Happy Valley Racecourse, Michelin-starred spots and luxury shopping at Landmark.
Ridhi Dogra said, “Being part of Postcards from Hong Kong with Nat Geo was a deeply enriching experience. What I love about this journey is that it goes beyond the obvious; it’s not just about the skyline or the speed of the city but about the stories that live in its quieter corners.”
A National Geographic India spokesperson added, “With Postcards from Hong Kong, we set out to go beyond the familiar and explore the city through a more intimate, human lens.”
Hong Kong Tourism Board director of South Asia Puneet Kumar noted, “Postcards from Hong Kong is a reflection of meaningful storytelling that brings the city to life in an immersive way. It beautifully captures the diversity and spirit that define Hong Kong.”
Blending travel, culture and personal storytelling, the series celebrates Hong Kong as a city of contrasts where modern life meets tradition and every corner holds a story waiting to be discovered. It premieres on 28 March at 8 pm on the National Geographic Channel and will also stream on JioHotstar.
In a world of hurried travel reels, Postcards from Hong Kong slows things down just enough to let viewers truly see the city not just its lights, but its layers, proving that the best souvenirs are the stories you bring home.
