iWorld
Accedo launches OTT video managed services offering
Mumbai: Global video solutions provider, Accedo, has launched a dedicated OTT video managed services offering. Designed to reduce complexity and risk for video service providers, the offering will see Accedo take complete ownership of operating and enhancing OTT video services, managing the entire end-to-end ecosystem, including technology, functionality, people, and processes.
The managed services offering draws on Accedo’s extensive experience in designing, building and deploying video experiences for many of the world’s leading OTT services. The company’s broad suite of solutions covers a vast array of video streaming use cases, with a focus on user experience and innovation. This, in combination with its extensive and long-standing network of technology partners from across the OTT ecosystem, means that Accedo is able to provide a UX-driven end-to-end offering, leveraging best-of-breed solutions in a single holistic package covering all aspects of running and growing a competitive video business.
The offering will enable video providers to streamline and improve efficiencies to get the most out of every part of the video technology ecosystem. As part of the managed service, Accedo will be managing multiple vendors and technology stacks as well as constantly monitoring, evaluating, and challenging the technology roadmap, identifying opportunities for service optimization and ensuring a high level of flexibility and scalability.
Accedo CEO Michael Lantz commented: “The OTT ecosystem has become increasingly complex over the past decade. Running a successful and competitive video service means that every part of the service puzzle needs to be fully optimized. At the same time, video providers are battling fierce competition and increasing churn, while trying to deliver an optimized user experience across countless different and constantly evolving variations. We are already addressing many of these challenges for our customers and the Managed Services offering is a natural extension of that experience. It will further help our customers put their focus into core business activities such as content acquisition, monetization strategies, and distribution.”
Accedo will be exhibiting at NAB on booth W2166, and presenting the OTT video managed services solution, from 13 – 17 April. Book a meeting with Accedo at NAB
Broadband
Excitel Broadband names Varun Pasricha as chief executive officer
Former COO steps up to lead broadband firm’s next growth chapter
MUMBAI: Excitel Broadband has elevated its chief operating officer, Varun Pasricha, to the role of chief executive officer, handing the reins to a leader who has already spent nearly eight years shaping the company’s rise.
Pasricha joined Excitel in August 2018 and has since been instrumental in building what he describes as “the most loved broadband brand in the country”. Now, as chief executive officer, he is expected to steer the internet service provider through its next phase of expansion in an increasingly competitive home broadband market.
Before his tenure at Excitel, Pasricha held senior leadership roles at Zomato, where he led sales transformation and served as business head for partner growth across India and the UAE. He oversaw the shift in the company’s advertising model from fixed ad slots to performance driven engagement, migrating more than 7,000 paying clients globally while delivering a 20 per cent upsell on the portfolio.
Earlier, at G4S India, he was senior vice president for strategic business, managing a profit and loss portfolio exceeding Rs 1,000 crore. Over two years, he grew the business by around 50 per cent while improving margins through contract renegotiations and cross selling. He also worked closely with the leadership team as vice president for strategic projects, focusing on corporate strategy, restructuring, and new business launches, including entry into last mile logistics.
His career spans strategy and operations across sectors. At Max Healthcare, he was senior manager for business strategy, working on planning and joint venture rollouts in tier II cities. He co-founded Edventure Online, an education advisory venture aimed at helping students make informed career choices. At Indus Towers, he served as senior business manager in the central strategy team, helping convert the energy vertical from a cost centre into a profit engine.
Pasricha began his career at McKinsey & Company as an analyst, building the consulting toolkit that would underpin his later operating roles.
With a résumé that blends boardroom strategy and frontline execution, Pasricha’s appointment signals continuity with ambition. For Excitel, the message is clear: the company is betting on a leader who already knows where the cables run and where the next connections must be made.
