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Hungama launches Saregama Classic Catalogue
MUMBAI: This summer, Hungama, India’s largest music service, invites its listeners to take a walk down memory lane as it teams up with Saregama, India’s oldest and largest music company, for a musical match made in heaven. Adding to its already impressive tracks, Hungama will now boast of a comprehensive collection of evergreen classics such as O Mere Dil Ke Chain, Pyar Kiya To Darna Kya, Kahin Door Jab Din Dhal Jaye to name a few that have been an unforgettable part of Indian cinematic history. Additionally, Saregama’s rich musical heritage will also enable Hungama subscribers to access an eclectic mix of devotional music and regional hits.
Retro music will be forever digitized and etched into the memories of Hungama subscribers as #HungamaGoesRetro and the catalog hits the service with over 100 playlists and over 25 artist radio stations dedicated to eras, musicians, composers and artists. With #SaReHungama listeners will be hit by a wave of nostalgia as they reminisce the melodious era of music. Along with these, over 7 Live radio stations that are being dedicated to genres and composers; Bollywood Classics, Love Classics, Retro Upbeat to 70’s Black & White Classics, RD Burman and Kishore Kumar, will be launched.
With this addition, Hungama will introduce ‘Timeless Tuesdays’, where listeners will experience the #HungamaGoesRetro vibe. From Kishore Kumar’s peppy numbers to Mohammed Rafi’s heart-breaking romantic classics, this April on Hungama, users can relive the golden era of Bollywood music. With this latest addition subscribers can listen to timeless hits from movies like Waqt, Kabhie Kabhie, Karz, Anand, Muqaddar Ka Sikandar, China Town, Mughal-E-Azam, Khamoshi, Saath Saath, Howrah Bridge, Aradhana, Dilwale Dulhania Le Jayenge and many more.
Speaking on this occasion Neeraj Roy, MD & CEO of Hungama Digital Media Entertainment said, “We are thrilled to associate with a seasoned music company like Saregama and bring their priceless collection of songs for our subscribers. Music transcends barriers of time and space, and Saregama’s classic collection is an example of just that. Their Bollywood, regional and evergreen classics continue to be relevant and much loved among listeners of all age brackets. We have ardently worked on providing engaging content for our consumers, with the addition of this collection we aim to create value and acknowledge India’s rich music heritage.”
Vikram Mehra, Managing Director, Saregama India Ltd. added, “We are delighted to partner with Hungama as part of our endeavour to take the evergreen music to masses in high quality.”
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
