Ad Campaigns
Huawei launches new ad campaign with RCB players
MUMBAI: Honor, Huawei’s smartphone e-brand for digital natives, has launched its first ad campaign to promote the newly launched Honor 4X in India.
The TVC, which will go on air later this month, is conceptualized by L&K Saatchi & Saatchi and features players from Royal Challengers Bangalore (RCB).
The TVC is an attempt to communicate with Honor’s existing as well as new customers. It talks about how the company is attracting newer audience with Honor 4X, which is ‘For the Brave’. The ad features the stars of the team, displaying their power and speed in line with the new Honor 4X.
Huawei India and Honor president, consumer business group Allen Wang said, “Huawei has maintained a long and healthy relationship with Royal Challengers Bangalore. Our first ad campaign for 4X emphasizes on the speed and focus of the players that goes hand in hand with Honor 4X. Our recently launched brand Honor resonate the philosophy of “For the Brave,” for the ones who dare to dream and follow their passion to achieve something, much like the team and players Royal Challengers Bangalore. With this ad campaign we want to reach out to the youth of the India who are our real ambassadors.”
As a long-term commitment towards the game and the team, Huawei has entered into an association for three years starting 2015. The partnership between Huawei and RCB is a continuation of last year’s collaboration. This partnership testifies Huawei’s commitment towards India and market localization.
Royal Challengers Bangalore vice president, commercial, operations and Cricket Academy Russell Adams said, “We wish Huawei well with the new campaign and are excited about our renewed partnership with Huawei for the next 3 years. We thank them for the support and the faith shown in us as we look towards a mutually beneficial and fruitful association.”
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
