MAM
Rediffusion Y&R appoints Suparna Mucadum as head of Kolkata ops
MUMBAI: Earlier today, Rediffusion Y&R named Rahul Jauhari as the group’s chief creative officer. Now, in a ramp up at its top management, the company has appointed Suparna Mucadum as vice president to head its Kolkata operations.
In her new role, she will be reporting to Rediffusion Y&R president Dhunji S. Wadia.
On her apppointment Wadia said, “Suparna has a proven reputation as a leader and is enormously regarded by her clients and the industry. I am very excited that Suparna will now lead Rediffusion Kolkata and its presence in the East. I am certain that with her brand of entrepreneurial leadership, our operation will scale new heights.”
Mucadum added, “I am thrilled to step into this role. I love the energy at Rediffusion and I look forward to working with Dhunji and team. It is an incredibly exciting time to lead the agency.”
Mucadum has over two decades of industry experience. Over the years, she has worked at JWT, Trikaya, Rediffusion Y&R, AMSI Radio, Polar Fans and lead operations at Genesis Advertising and Grey Group.
Brands
SPNI promotes Tavishi Budhiraja to vice president for HR and DEI
Longtime HR leader steps up to drive revenue teams and inclusion agenda
GURUGRAM: Sony Pictures Networks India has elevated Tavishi Budhiraja to vice president, HR business partner for revenue functions and diversity and inclusion, strengthening its people leadership across key business verticals.
In her expanded role, Budhiraja will oversee HR strategy for revenue-facing teams including ad sales across linear and digital, distribution and international business, while continuing to lead the company’s diversity and inclusion initiatives.
Budhiraja has been with the network for over 15 years, rising through the ranks from HR business partner for ad sales to assistant vice president, where she also took on the diversity and inclusion mandate. Her elevation reflects both continuity and a sharper focus on aligning people strategy with business growth.
Prior to joining SPNI, she worked with Reliance Communications as deputy manager, gaining early experience in human resources.
Announcing the move, Budhiraja said she looks forward to deepening impact and strengthening people strategies across teams, while continuing to grow within the organisation.
The promotion comes as media companies increasingly invest in talent and workplace culture to support evolving revenue models and digital expansion, making HR leadership a critical lever for long-term growth.
