Brands
FY-2015: DB Corp revenue up 8%; My FM op profit up 52%
BENGALURU: DB Corp Limited, home to flagship newspapers Dainik Bhaskar, Divya Bhaskar, Dainik Divya Marathi and Saurashtra Samachar reported an 8.1 per cent increase in Total Income from Operations (TIO) at Rs 2009.57 crore in FY-2015 (year ended 31 March, 2015, current quarter) as compared to the Rs 1859.76 crore in FY-2014.
In Q4-2015, DB Corp TIO at Rs 455.6 crore was 6.9 per cent more than the Rs 454.17 crore in the corresponding quarter of the previous year, but was 12.4 per cent lower than the Rs 554.57 crore in the immediate trailing quarter.
Note: 100,00,000 = 100 lakh = 10 million = 1 crore
The company’s radio segment – My FM, which contributes less than five per cent (4.77 per cent in FY-2015) to its overall revenue, reported 20.7 per cent increase in revenue in FY-2015 to Rs 95.87 crore from Rs 79.45 crore in the previous year. My FM operating profit improved 51.9 per cent in FY-2015 to Rs 31.23 crore from Rs 20.56 reported in the previous year.
My FM revenue in Q4-2015 at Rs 26.68 crore was 24.8 per cent more than Rs 21.37 crore in Q4-2014 and 3.9 per cent more than the Rs 25.69 crore in Q3-2015. The segment reported 38.4 per cent growth in operating profit to Rs 9.95 crore in the current quarter as compared to the Rs 7.19 crore in Q4-2014 and 5.4 per cent more than the Rs 9.44 crore in Q3-2015.
Advertising revenues
In its earnings release, DB Corp says that revenue from print advertisement grew 1.3 per cent y-o-y to Rs 319.1 crore in Q4-2014 from Rs 315.1 in Q4-2014, while q-o-q, print advertisement revenue declined 18.9 per cent from Rs 393.4 crore in Q3-2015.
Radio advertisement in Q4-2015 grew 24.8 per cent to Rs 26.8 crore as compared to the Rs 21.5 crore in Q4-2015 and grew 4.3 per cent as compared to the Rs 25.7 crore in Q3-2015.
Digital advertising revenue grew 107.8 per cent in the current quarter to Rs 9 crore from Rs 4.3 crore in Q4-2014, but fell 1.2 per cent as compared to the Rs 9.2 crore in Q3-2015.
Company speak
DB Corp managing director Sudhir Agarwal said, “Going forward, our focus on managing growth will continue to be the key to healthy financials. In addition to market expansion, we are working hard to ensure a healthy bottom line through stronger internal operating efficiencies, tighter billing structures and better expense management. Over the past few months the government has put in process several initiatives to boost economic growth and we expect to observe its visible on-ground impact over the coming quarters. Our business fundamentals continue to be strong and we are confident of our business strategies that have positioned us as India’s largest print media company amongst national dailies.”
Let us look at the other results reported by DB Corp:
DB Corp reported 3.2 per cent higher PAT (Profit after Tax) at Rs 316.34 crore in FY-2015 as compared to the PAT of Rs 306.65 crore in FY-2014. PAT for Q4-2015 at Rs 64 crore declined 15.7 per cent from Rs 75.92 crore in Q4-2014 and declined 39.1 per cent as compared to the Rs 105.11 crore in Q3-2015.
The company’s total expenditure (TE) in FY-2015 at Rs 1535.46 crore was 11.9 per cent more than the Rs 1423.72 crore in FY-2014. TE in Q4-2015 at Rs 390.74 crore was 6.8 per cent more than the Rs 366.02 crore in Q4-2014 and almost flat (lower by 0.4 per cent) that the Q3-2015 TE at Rs 392.19 crore.
Raw material consumption (RMC) in FY-2015 at Rs 647.57 crore was 2.3 per cent more than the Rs 632.95 crore in FY-2014. Q4-2015 RMC at Rs 151.7 crore was 2.6 per cent lower than the Rs 166.59 crore in Q4-2014 and 9.6 per cent lower than the Rs 167.9 crore in Q3-2015.
Segment Revenue
The company’s radio segment (My FM) results have been mentioned above.
Printing and publishing of newspaper and periodicals (Printing segment) revenue at Rs 1877.7 crore in FY-2015 was 6.6 per cent higher than the Rs 1762.16 crore in the previous year. Q4-2015 revenue from this segment at Rs 448.41 crore was 4.7 per cent more than the Rs 428.21 crore in Q4-2014, but 13.6 per cent lower than the Rs 518.9 crore in Q3-2015.
Printing segment reported operating result of Rs 490.23 crore in FY-2015, which was 6.8 per cent more than the Rs 458.9 crore in FY-2014. In Q4-2015, the segment reported operating result of Rs 112.21 crore, which was 17.5 per cent more than the Rs 95.5 crore but 28.8 per cent lower than the Rs 157.76 crore in Q3-2015.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
