iWorld
Yash Raj Films partners Twitter to drive innovation
MUMBAI: In a move to reach an audience always on the move, Yash Raj Films has teamed up with Twitter India to help reach every Indian film fan with a mobile phone.
Via its Twitter handle @YRF, the film production house will send selective tweets (driven by #YRFBuzz) as SMS to users, who subscribe to the service by giving a missed call to 0-75054-75054. This feature works on any phone, any network and is a completely free of charge, for online as well as offline users.
Yash Raj Films vice president – digital Anand Gurnani said, “We are on the cusp of widespread growth across mobile, web and social media. This syndicated mobility program will aim to reach mobile-friendly audiences and analyze consumption patterns and trends across web and mobile. Moreover, the move is aligned to the company’s ‘mobile-first’ approach.”
Twitter India head of TV and entertainment partnerships Pratiksha Rao added, “In India, Twitter is focused on reaching every person with a mobile phone and this product is in service of that goal. We are excited about Yash Raj Films taking the initiative to make it even more accessible for fans of their movies and content to stay in touch with the latest buzz at one of India’s biggest movie production houses.”
Yash Raj Films is the first production house to activate this kind of service in the entertainment vertical in India.
iWorld
Epic Company launches unified Epic Studio for films and OTT
Vivek Krishnani to head films business; Samar Khan leads OTT & Television.
MUMBAI: Epic just merged its creative superheroes under one cape because when films and OTT need to fight for attention together, you don’t keep them in separate universes. The Epic Company has launched Epic Studio, a next-generation creative and production powerhouse that unites Juggernaut Productions and Movieverse Studio under a single banner. The move creates a streamlined, scalable platform for premium storytelling across theatrical films, OTT originals, television, digital-first formats and branded content.
Vivek Krishnani has been appointed chief executive officer, Epic Studio (Films), overseeing the theatrical and film business with a focus on culturally resonant narratives across Hindi, Telugu, Tamil, Gujarati and Malayalam cinema. Samar Khan continues as chief executive officer, Epic Studio (OTT & Television) and retains his role as chief content officer for Docubay and Epic On.
The Epic Company managing director Aditya Pittie said, “Epic Studio brings together our entire creative ecosystem under one unified studio vision. This is not just an integration of verticals, but the creation of a collaborative environment where writers, filmmakers, creators, and brand partners can seamlessly develop and scale stories across formats and screens.”
Vivek Krishnani added, “We are building an audience-focused mainstream film studio committed to delivering fresh, engaging, and innovative stories for both theatrical and streaming platforms.”
Samar Khan commented, “This alignment allows us to approach storytelling with a unified studio mindset. We are building IP under one creative umbrella, with scale and longevity in mind from inception.”
The unified structure eliminates silos, enabling ideas to flow fluidly from concept to screen while adapting to evolving audience behaviour. Epic Studio positions itself as a creator-led ecosystem championing purposeful, resonant storytelling with commercial strength.
In an entertainment landscape where stories now leap between screens faster than plot twists, Epic isn’t just building a studio, it’s crafting a single launchpad where every tale gets the best shot at soaring across every platform.
