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Senior citizens not reaping benefits of mobile revolution: Telenor

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NEW DELHI: While mobile Internet continues to explode across Asia, a recent research by the Telenor Group in four of its regional markets suggests that not all citizens in these societies are receiving access to the benefits of connectivity.

 

The Telenor Group released data from four Asian markets indicating that senior citizens are not fully receiving the benefits of the mobile Internet.

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Titled “The unconnected senior citizens of Asia,” the research draws upon customer data from four Telenor markets: India, Thailand, Bangladesh and Malaysia. The findings suggest that the senior segment in some of these markets represent as little as two per cent of active mobile users, with still fewer using smartphones.”

 

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A demographic breakdown shows that only 10 per cent of Uninor’s subscribers in India are over 45 years of age. Meanwhile, of the total mobile phone users in India, only six per cent are over 50 years of age.

 

This difference is exacerbated for mobile data users, with only one per cent being 50 years or older. Generally, non-data users have a lower income profile and higher age than the average mobile user.

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The study also showed that basic and feature phones are prevalent among the elderly. GDP has a strong correlation with the prevalence of mobile Internet usage.

 

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Telenor Group executive vice president and head of Asia operations Sigve Brekke said, “Given our vision of Internet for All, it is a source of concern for Telenor that senior citizens in our Asian markets are not fully receiving the benefits of the mobile internet. The Internet can be a vital way of maintaining civic participation and even receiving basic citizen services in the near future, and thus the findings should be of interest to multiple stakeholders, from policy makers to corporations, families, and individuals. This is particularly true as several Asian societies anticipate increasingly aging populations: we must work to achieve connectivity for all, not just the young.”

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Hari Om OTT premieres Bhagwan Jhulelal Sai series

First devotional show on Jhulelal Sai streams in Sindhi and Hindi.

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MUMBAI: Hari Om OTT just turned the tide for devotional dramas because when Jhulelal Sai steps onto the small screen, even the waves start streaming in two languages. Hari Om OTT, India’s leading devotional streaming platform launched in June 2024, has premiered Bhagwan Jhulelal Sai, a milestone series that marks the first-ever show dedicated to the revered deity of the Sindhi community. The show, starring Manish Raisinghani as Jhulelal Sai / Varun Dev and Parag Tyagi as Mirkh Shah, launched on Jhulelal Jayanti and is available in both Sindhi and Hindi.

The series chronicles the life, journey and teachings of Bhagwan Jhulelal Sai, blending mythology with historical elements to deliver an authentic and inspiring narrative for global audiences.

Manish Raisinghani said, “Portraying Jhulelal Sai and Varun Dev was not just a role, it was a spiritual journey and a moment of immense pride for my family and community. This one holds a special place in my heart, especially since the show is coming in our very own Sindhi language as well.”

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Parag Tyagi added, “Jhulelal Sai is the first-ever show that beautifully blends mythology with history. Hari Om has achieved something truly special by bringing the stories of our gods and goddesses to audiences in their authentic language.”

Hari Om OTT CEO Avinash Dugar said, “With Bhagwan Jhulelal Sai, we’re excited to share this inspiring story with the Sindhi community and beyond. We will continue to showcase the stories of Indian culture and Sanatan Dharma to the world, presented in their own language.”

The premiere builds on Hari Om OTT’s track record of acclaimed devotional titles including Mata Lakshmi, Jai Jagannath, Shri Tirupati Balaji, Mata Saraswati and Chandra Dev, all focused on celebrating India’s cultural and spiritual legacy through high-quality storytelling.

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In a streaming landscape crowded with fiction, Hari Om OTT is quietly proving that the most powerful stories aren’t made up, they’re the ones that have already inspired generations, now delivered straight to your screen in the language of devotion. Bhagwan Jhulelal Sai is now streaming on Hari Om OTT.

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