iWorld
Spuul adds ‘Dum Laga Ke Haisha’
MUMBAI: Spuul the popular online streaming service for Indian cinema and television has added Yash Raj Films’ ‘Dum Laga Ke Haisha’ on pay-per-view to their extensive movie catalogue.
‘Dum Laga Ke Haisha’ is a light-hearted romantic comedy starring Ayushmann Khurrana and Bhumi Pednekar in lead roles. It released in early 2015 and is produced by Yash Raj Films and directed by Sharat Katariya. The album of the film has been composed by Anu Malik and background score has been given by Italian composer Andrea Guerra. An unusual love story set in the 90s, ‘Dum Laga Ke Haisha’ breaks the stereotypes on several fronts.
Speaking on this development, Subin Subaiah, CEO, Spuul Global, said, “We have added ‘Dum Laga Ke Haisha’ after two months of its theatrical release. We endeavour to provide our viewers with the latest and the best content. It is our aim to continue our efforts and keep updating our library.
“A digital distribution platform like Spuul provides us a window to connect with all YRF movie lovers and enables access of our film catalogue by allowing a real movie watching experience anytime and anywhere, as per our viewer’s convenience.” said Anand Gurnani, Vice President – Digital, Yash Raj Films Pvt. Ltd.
Spuul users worldwide can watch this contemporary slice of life story on all second screen devices including web, mobile, smart TVs, etc.
Spuul, standing by its promise of being consistent with content innovation and a diverse library has added new – age movies like Mary Kom, Ankhon Dekhi, Queen and Dedh Ishqiya. Spuul is working behind the scenes to bring you the best in Indian entertainment so stay tuned for more!
e-commerce
Insight Cosmetics partners with Pinda for homegrown beauty push
New campaign ‘Kudiye… ghar ki yaad nahi aayi tujhe?’ celebrates toxin-free, skin-first Indian formulations over imported ideals.
MUMBAI: Insight Cosmetics has just turned the beauty narrative on its head and it’s doing it with a very familiar face. The fast-growing Indian beauty brand has teamed up with Udaybir Sandhu, better known as Pinda from the hit series Dhurandhar 2, for a campaign that proudly puts “Made in India” at the centre. Titled “Kudiye… ghar ki yaad nahi aayi tujhe?”, the film taps into that deeply relatable feeling of rediscovering something better right at home, challenging the long-held notion that international always equals superior.
Instead of chasing global trends, Insight is highlighting what it does best: skin-first, ingredient-conscious, toxin-free formulations designed specifically for Indian skin tones, textures and climates. The campaign positions sattu-level honesty and performance as the new standard confident, rooted and globally competitive.
Insight Cosmetics director and spokesperson Mihir Jain said, “Insight has always believed that India doesn’t need to look outward for validation. We have the talent, the understanding, and the capability to create world-class beauty products right here. Pinda represents that same confidence rooted, real, and unapologetically Indian.”
Pinda added, “There’s real pride in representing something that’s ours. For too long, we’ve been told that better comes from outside. Insight is changing that. This is about backing what’s made for us, trusting what understands us, and owning our identity with confidence.”
The collaboration rests on four clear pillars, proudly homegrown innovation, a strict toxin-free promise, a genuine skin-first approach, and deep cultural relevance that speaks to a generation both rooted in India and globally aware.
In a market long dazzled by foreign labels, Insight Cosmetics and Pinda are quietly proving that the most powerful beauty move is the one that feels like home. The campaign doesn’t just sell products, it sells a mindset, that the best glow is the one you already recognise. And right now, that glow is proudly, unapologetically Indian.
