MAM
Mindshare restructures South Asia leadership
MUMBAI: As part of its ongoing commitment to delivering adaptive planning and thinking, for clients and dynamic markets, Mindshare APAC has realigned its senior leadership in South Asia.
Mindshare APAC chief client officer MA Parthasarathy has been named chief product officer for South Asia. In his new role, Parthasarathy will lead a community of communications strategy and analytics across ten Mindshare offices in South Asia.
Ruchir Mathur, currently principal partner on the PepsiCo business has been appointed as leader for client leadership. Mathur will spearhead a range of ground-breaking activity with an experience of over ten years with Mindshare.
Saket Sinha returns to the Mindshare family as principal partner leading rodeos and the east zone. In his previous role, Sinha was championing business in new geographies for GroupM, creating expansions for the network in several new markets.
Sinha will report to Mathur and Mindshare South Asia CEO Prasanth Kumar for the east zone. Parthasarathy and Mathur will report into Kumar directly.
Commenting on the re-alignment, Kumar said, “As pioneers in adaptive marketing, we are focused on creating a team that continues to open up more possibilities and set ourselves apart, with the capability to merge strategy with market intelligence. As we advise our clients to change mindsets that reflect in the communication they partake in, so does our commitment strengthen to ensure our best talent to service the brands we work with. Parthasarathy, Ruchi and Saket have always been an integral part of the Mindshare family. Each one of them brings their expertise to the table and I am confident that they will continue to take Mindshare to greater heights.”
MAM
NDTV appoints Siddharth Narula as revenue head
25+ years media veteran to lead monetisation for NDTV 24×7 & Profit Brand Studio.
MUMBAI: NDTV just hired a revenue rainmaker because when trust meets commerce, even the newsroom needs someone who can make headlines profitable. NDTV has appointed Siddharth Narula as revenue head for NDTV 24×7 and NDTV Profit Brand Studio. With more than 25 years of experience in media and digital revenue leadership, Narula brings expertise in cross-platform monetisation, brand solutions, OTT ecosystems, and data-driven growth models.
His career spans senior roles including chief revenue officer at Zee Digital (overseeing OTT, web, social and publishing revenue) and chief revenue officer at Culture Machine (managing digital businesses across India, North America and APAC). Earlier assignments at The Walt Disney Company, Bloomberg UTV, CNBC, ESPN, Sony and NDTV have given him strong grounding in broadcast strategy, digital transformation and integrated brand solutions.
In his new role, Narula will drive revenue strategy, premium partnerships, integrated storytelling solutions and scalable monetisation frameworks aligned with NDTV’s journalism-first ethos.
NDTV CEO and editor-in-chief Rahul Kanwal said, “As we scale NDTV 24×7 and NDTV Profit Brand Studio, revenue streams must be as intelligent and purposeful as our journalism. Siddharth brings the experience required to build long-term, innovation-led brand conversations that add value to our viewers.”
Narula commented, “NDTV’s credibility offers a powerful foundation for building meaningful, trust-based brand partnerships. My focus will be on creating revenue frameworks that are future-ready, data-informed, and aligned with the integrity of the newsroom.”
The appointment comes as NDTV sharpens its focus on English news and business offerings, emphasising integrated brand partnerships and platform-native growth in an evolving media landscape.
In a news business where trust is currency and attention is gold, NDTV isn’t just reporting the story, it’s hiring someone to make sure the story keeps paying the bills.
