Hollywood
Roger Deakins to shoot sequel of 1982 sci-fi film ‘Blade Runner’
MUMBAI: Twelve-time Academy Award-nominated cinematographer Roger Deakins will join director Denis Villeneuve on Alcon Entertainment’s shoot the sequel to Ridley Scott’s 1982 sci-fi film Blade Runner.
Deakins, who was presented with the Pierre Angenieux Excellens in Cinematography Award at the Cannes Film Festival, reteams with Villeneuve on what will be their third feature collaboration, having previously worked together on Alcon’s Prisoners, starring Hugh Jackman and Jake Gyllenhaal as well as Villeneuve’s upcoming film Sicario, a drug-trafficking drama starring Emily Blunt, Josh Brolin and Benicio Del Toro from Black Label Media.
Deakins received his latest Academy Award nomination this year for his work on Angelina Jolie’s Unbroken. He was previously nominated for Joel and Ethan Coen’s Fargo, The Man Who Wasn’t There, O Brother, Where Art Thou?, No Country for Old Men and True Grit; Frank Darabont’s The Shawshank Redemption; Martin Scorsese’s Kundun; Andrew Dominik’s The Assassination of Jesse James by the Coward Robert Ford; Stephen Daldry’s The Reader, which he shared with Chris Menges; and, more recently, Prisoners and Sam Mendes’ Skyfall.
Blade Runner is scheduled to start principal photography in summer of 2016. Hampton Fancher (co-writer of the original) and Michael Green have written the original screenplay based on an idea by Fancher and Ridley Scott. The story takes place several decades after the conclusion of the 1982 original. Harrison Ford will reprise his role as Rick Deckard.
Alcon co-founders and co-CEOs Andrew Kosove and Broderick Johnson said, “Roger is an extraordinary talent and we are very excited that Denis and Roger have chosen to continue their collaboration in bringing the sequel to Blade Runner to the big screen.”
Alcon Entertainment acquired the film, television and ancillary franchise rights to Blade Runner in 2011 from producer Bud Yorkin to produce prequels and sequels to the iconic science-fiction thriller. Yorkin will serve as a producer on the sequel along with Kosove and Johnson. Cynthia Sikes Yorkin will also produce.
Thunderbird Films CEOs Frank Giustra and Tim Gamble will serve as executive producers. Ridley Scott will also executive produce.
Among its many distinctions, Blade Runner has been singled out as one of the greatest movies of all time by innumerable polls and media outlets, and overwhelmingly as the greatest science-fiction film of all time by a majority of genre publications.
Released by Warner Bros., Blade Runner was adapted by Hampton Fancher and David Peoples from Philip K. Dick’s novel Do Androids Dream of Electric Sheep? and was directed by Ridley Scott following his landmark Alien. The film was nominated for two Academy Awards.
Hollywood
Disney sells out ad slots for 98th Oscars broadcast
Strong demand for live events turns the Academy Awards into a global, multi-platform marketing moment
NEW YORK: Hollywood’s biggest night has also become one of advertising’s hottest tickets. Disney has sold out all advertising inventory for the 98th Oscars, underscoring the growing demand from brands eager to ride the cultural wave of major live events.
The sell-out marks the sixth consecutive live tentpole success for Disney Advertising. The streak includes last year’s 97th Oscars, the 59th Annual CMA Awards, and Dick Clark’s New Year’s Rockin’ Eve with Ryan Seacrest, signalling strong appetite among marketers for moments that bring audiences together in real time.
For advertisers, the Oscars are no longer just a single night of glitz and gold statues. Disney’s “Content Everywhere” strategy has expanded the awards show into a sprawling, multi-platform brand playground spanning linear television, streaming, social media and digital content.
“Live continues to be one of the most powerful ways for brands to connect with engaged audiences at scale, and the Oscars represent the very best of culture, creativity and community,” said Disney Advertising SVP, entertainment and streaming solutions John Campbell. He added that the company has reshaped the show’s commercial potential into a connected experience that stretches well beyond the broadcast.
Brands such as Mazda, Pfizer and Volkswagen of America are tapping into Disney’s wider ecosystem, appearing across original content segments including Know Your Movies on Hulu and Critically Acclaimed on Disney+. Partnerships also extend to social media through TikTok Pulse Premiere and to custom brand storytelling created by Disney CreativeWorks.
The result is what Disney calls the “Oscars Everywhere” approach. Rather than a few high-profile ad breaks, advertisers now find themselves woven through a series of moments before, during and after the ceremony.
These include On The Red Carpet at The Oscars, a live pre-show syndicated across major local markets and streamed nationwide, and the After the Oscars Show, which keeps the conversation going once the final award has been handed out.
This year’s sponsors include Rolex, returning for its ninth year, and Burger King, which joins the Oscars advertiser roster for the first time. Other brands in the mix include Disney Cruise Line, Dunkin’, Eli Lilly and Company, Eucerin, Intuit TurboTax, L’Oréal, McDonald’s, Microsoft, Miebo, Paris Baguette, Peacock, Starbucks, State Farm, Toyota and Verizon.
The 98th Oscars will take place on March 15, 2026, at the Dolby Theatre at Ovation Hollywood. The ceremony will be broadcast live on ABC and streamed on Hulu, reaching audiences in more than 200 territories worldwide.
