MAM
The Gunn Report launches Cannes Sweepstakes 2015
MUMBAI: The Gunn Report, the global index for creative excellence in advertising, has launched its Cannes Lions 2015 Sweepstakes, a contest predicting commercials that will win a Film Lion or Film Craft Lion at the forthcoming Cannes Lions International Festival of Creativity, taking place later this month.
Out of the 5,000 plus Film and Film Craft entries submitted this year, less than 200 are expected to win a Lion trophy. The Gunn Report has identified 20 commercials from around the world that could potentially win a Film or Film Craft Lion on 27 June.
To participate in The Gunn Report’s Cannes Sweepstakes 2015, contestants can view the 20 commercials identified by The Gunn Report as potential Lion winners, which are featured on the www.gunnreport.com homepage, and for each ad, make a prediction on the contest form: No Lion (Gunn Report wrong) or Bronze or Silver or Gold; and for one of them Grand Prix – if an ad on the reel is worthy of this accolade.
Deadline to enter into The Gunn Report Cannes Sweepstakes 2015 is midnight 24 June. The five highest scorers will each win one year’s free subscription to www.gunnreport.com (normal price $450/?295), or where a winner is already a subscriber, free Gunn Report Books for two years (same value).
Brands
Malaika Arora launches Maejoy accessories brand with Myntra partnership
New label debuts with 250 plus handbags and lab grown diamond jewellery.
MUMBAI: When style meets sparkle, a new brand is ready to take centre stage. Actor and entrepreneur Malaika Arora has launched a lifestyle accessories label called Maejoy, developed in collaboration with Exceed Entertainment and Myntra Jabong India Private Limited (MJIPL), the B2B wholesale arm of Myntra. The brand enters the market with a debut collection of more than 250 styles spanning handbags and lab grown diamond jewellery, two categories that continue to define everyday personal style for modern consumers.
The handbag lineup includes crossbody bags, structured shoulder bags, bucket bags, totes, backpacks, clutches and workwear inspired designs. The pieces are crafted using materials such as synthetic leather, raffia, braids, satin, rhinestones and metallic finishes.
Alongside the bags, Maejoy has introduced a jewellery range featuring lab grown diamond rings, earrings, pendants, bracelets and tennis bracelets. The pieces are set in 925 sterling silver bases with gold, silver and rose gold tones, and include diamonds certified by IGI and GCI.
Positioned as a premium yet accessible accessories label, Maejoy is built around the philosophy “The Joy of Being Me”, aiming to blend aspirational fashion with everyday usability. The brand’s positioning centres on three pillars: authenticity, empowerment and accessibility.
Arora described the venture as a natural extension of her long association with fashion and personal style.
“Maejoy is a labour of love. Throughout my career, whether on screen, in business or through personal style, I have always believed fashion should feel empowering yet effortless. The Joy of Being Me celebrates individuality while making global fashion trends more accessible,” she said.
MJIPL, CXO and head of house of brands Suman Saha said the brand brings together Arora’s style perspective with a strong opportunity in the accessible premium accessories segment.
“Maejoy combines Malaika Arora’s distinctive style sensibility with fashion forward designs that we believe will resonate strongly with consumers looking for elevated yet wearable accessories,” he said.
Exceed Entertainment CEO Afsar Zaidi added that building celebrity led brands requires balancing authenticity with market viability.
“Malaika commands respect both as a fashion icon and a businesswoman. Bringing her creative vision together with Myntra’s brand building expertise creates a strong foundation for Maejoy,” he said.
The collection is available exclusively on Myntra through its website and mobile app, making the brand accessible to millions of shoppers across India as it steps into the competitive lifestyle accessories space.
