Brands
Hindware adopts unique strategy to launch TVC with Shah Rukh Khan
NEW DELHI: Bathroom products brand hindware has launched a new TV commercial starring brand ambassador Shah Rukh Khan for its premium collection hindware Italian Collection in an innovative fashion.
Bringing in Bollywood flavour, hindware launched a teaser campaign starring Khan two days prior to the final airing of the TVC that ran across a range of television channels without revealing the product range. This generated excitement for viewers to watch the movie that premiered on Star Plus on 7 June.
The final TVC was unveiled by Nach Baliye’s anchor on Star Plus during the airing of the dance reality show. Before taking the commercial break, the host ran the teaser, discussed SRK’s new obsession and asked the viewers to stay-on to find out the whole story. Then the full 75 seconds long TVC was played out. The host continued discussing with the judges about bathroom inspirations and said in conclusion, “Not only SRK, but the whole country could keep admiring bathrooms so stylish.”
Hindware’s shift from product centric focus to becoming a complete bathroom solution provider brand is captured in this new TVC, which highlights the brand’s vision and approach of revolutionising the bathroom space.
HSIL Ltd vice president marketing V Krishnamurthy said, “This was our first campaign after signing on SRK and we wanted to ensure the launch of the TVC is conceptualized differently. Working closely with our media agency, Vizeum, we managed to pull off something very different. In this interesting TVC, we have aimed to reinforce the message how hindware Italian Collection leaves even superstar Shah Rukh Khan awestruck. The bathroom in itself becomes the centre of attraction, mesmerizing SRK to find new ways to revel in its beauty and beautiful products.”
Vizeum managing director – Indian Subcontinent S Yesudas added, “It took a lot of coordination and efforts to pull this through. Without an ever-supportive client this would not have been possible. I’m also thankful to the Star TV management for making this happen. Congratulations to the entire Vizeum Team for making this project a reality.”
Brands
Ekart expands IKEA partnership with EV deliveries in Chennai
3PL to handle 600 plus products with 48 hour delivery via EV fleet.
MUMBAI: Flatpacks are going electric and your sofa might now arrive with a smaller carbon footprint. Ekart has expanded its partnership with IKEA to power last-mile deliveries in Chennai, doubling down on speed, scale and sustainability in one of India’s key urban markets. Under the collaboration, Ekart will manage end-to-end large-format deliveries for IKEA across the city using a 100 per cent dedicated electric vehicle fleet. The move makes Chennai the second major market after NCR-Delhi where Ekart handles IKEA’s last-mile logistics, signalling a broader rollout of EV-led supply chains.
The mandate is no small load. Ekart will oversee deliveries for over 600 products from IKEA’s catalogue, ranging from furniture to home décor—categories that demand specialised handling and precision logistics.
Backed by its technology-driven fulfilment network, Ekart is targeting deliveries within a 48-hour window, offering real-time tracking and end-to-end visibility from warehouse to doorstep. The focus is clear: faster turnarounds without compromising on control or customer experience.
The EV-first model also aligns with both companies’ sustainability goals, as urban logistics increasingly shifts towards zero-emission solutions. For IKEA, which continues to expand its omnichannel presence in India, reliable and eco-conscious last-mile delivery is becoming central to scale.
For Ekart, the partnership reinforces its positioning as an enterprise-grade logistics player in large-format commerce. The company already supports over 1,800 retail, D2C and enterprise brands, spanning last-mile delivery, part-truckload services and warehousing.
As India’s logistics ecosystem evolves, this collaboration highlights a growing trend: delivery is no longer just about distance, it’s about efficiency, experience and increasingly, emissions.
