Brands
Hindware adopts unique strategy to launch TVC with Shah Rukh Khan
NEW DELHI: Bathroom products brand hindware has launched a new TV commercial starring brand ambassador Shah Rukh Khan for its premium collection hindware Italian Collection in an innovative fashion.
Bringing in Bollywood flavour, hindware launched a teaser campaign starring Khan two days prior to the final airing of the TVC that ran across a range of television channels without revealing the product range. This generated excitement for viewers to watch the movie that premiered on Star Plus on 7 June.
The final TVC was unveiled by Nach Baliye’s anchor on Star Plus during the airing of the dance reality show. Before taking the commercial break, the host ran the teaser, discussed SRK’s new obsession and asked the viewers to stay-on to find out the whole story. Then the full 75 seconds long TVC was played out. The host continued discussing with the judges about bathroom inspirations and said in conclusion, “Not only SRK, but the whole country could keep admiring bathrooms so stylish.”
Hindware’s shift from product centric focus to becoming a complete bathroom solution provider brand is captured in this new TVC, which highlights the brand’s vision and approach of revolutionising the bathroom space.
HSIL Ltd vice president marketing V Krishnamurthy said, “This was our first campaign after signing on SRK and we wanted to ensure the launch of the TVC is conceptualized differently. Working closely with our media agency, Vizeum, we managed to pull off something very different. In this interesting TVC, we have aimed to reinforce the message how hindware Italian Collection leaves even superstar Shah Rukh Khan awestruck. The bathroom in itself becomes the centre of attraction, mesmerizing SRK to find new ways to revel in its beauty and beautiful products.”
Vizeum managing director – Indian Subcontinent S Yesudas added, “It took a lot of coordination and efforts to pull this through. Without an ever-supportive client this would not have been possible. I’m also thankful to the Star TV management for making this happen. Congratulations to the entire Vizeum Team for making this project a reality.”
Brands
33 per cent of women believe the salary scale is rigged: Naukri report
Voices @ Work study finds rising calls for equal pay audits and lingering bias
MUMBAI: Progress may be visible in India’s workplaces, but many women still feel the need to tread carefully. A new report by Naukri reveals that one in two women hesitate to disclose marriage or maternity plans during job interviews, worried that such information could influence hiring decisions.
The findings come from the second edition of Naukri’s annual Voices @ Work International Women’s Day report, titled “What Women Professionals Want.” Drawing insights from more than 50,000 women across over 50 industries, the survey sheds light on evolving workplace aspirations alongside the biases that continue to hold women back.
One of the report’s most striking insights is the growing demand for equal pay audits. The share of women calling for regular pay parity checks has climbed to 27 per cent this year, up from 19 per cent a year ago. The demand now stands alongside menstrual leave as the most sought after workplace policy.
Interestingly, the call for pay transparency grows louder higher up the income ladder. Nearly half of women earning between Rs 50 lakh and Rs 1 crore annually say equal pay audits are a priority, suggesting that pay gaps become more visible as women move up the career ladder.
At the same time, confidence and ambition appear to be rising. About 83 per cent of women say they feel encouraged to pursue leadership roles, a significant jump from 66 per cent last year. Cities in southern India appear particularly supportive, with Hyderabad leading the way as 86 per cent of respondents there reported encouragement to step into leadership positions. The education sector recorded the highest sense of encouragement at 87 per cent.
Yet the report also highlights a growing trust deficit around pay equity. Nearly one in three women, or 33 per cent, say they do not believe men and women are paid equally at their workplace. That figure has risen from 25 per cent last year, pointing to widening perceptions of disparity as careers progress.
Bias in hiring and promotions continues to be the biggest hurdle. About 42 per cent of respondents say workplace bias is the main challenge for women from diverse backgrounds. The concern is consistent across major metros, with Chennai and Delhi NCR reporting similar levels.
Reluctance to discuss personal milestones during hiring processes is also widespread. While 34 per cent overall said they hesitate to share marriage or maternity plans in interviews, the anxiety increases with experience. Among professionals with 10 to 15 years of work experience, the figure rises to 40 per cent.
Info Edge group CMO Sumeet Singh, said the data reflects both progress and unfinished work. “Behind every data point in this report is a woman who is ambitious. The fact that 83 per cent feel encouraged to lead is something to celebrate. However, the fact that one in two still hide their marriage or maternity plans in interviews tells us the work is far from done. As India’s leading career platform, it felt not just important but necessary for us to shine a light on these gaps through the second edition of our report,” he said.
The report suggests that while ambition among women professionals is growing, structural changes around pay transparency, fair hiring and supportive policies will be key if workplaces hope to keep pace.
