Hindi
Viacom18 takes ‘digital first’ marketing route for Ajay Devgn’s ‘Drishyam’
MUMBAI: Ajay Devgn’s Drishyam, which is slated to release this year, has become the talk of the town with its first look trailer launch, which depicts Devgn in the all new avatar of Vijay Salgaonkar.
Produced by Viacom18 Motion Pictures, Drishyam has employed innovative marketing strategy and released the trailer on Facebook, which went viral in no time, scoring one million hits in 24 hours. The trend soon caught up on other social media platforms as well.
Viacom18 Motion Pictures vice president marketing Rudrarup Dutta said, “Drishyamis a film, which is high on content and intrigue. We went ‘digital first’ with the trailer as the target was richer engagement with our audiences. We are delighted with the response on all social platforms, where not only did the trailer generate views but also a high no of likes and shares too setting the pace for a unique and innovative campaign that is to follow.”
Effectively using social media as a platform, the Unlock Drishyam App was launched on Facebook, where the gamer must find clues and answers, which eventually led along Vijay’s trail in the film. Unfolding the game’s mystery gave the gamer insights into the trailer much before its launch. In this exclusive tie up with Facebook, winners had the trailer appear automatically on their timelines.
The concept was extended to on-ground promotions at multiplexes, where in association with Mid-Day, Mail Today and I-next (Dainik Jagran), people saw a ‘real news’ front page cover on the newspapers distributed at theaters, brining alive the real and relatable content of the film.
Drishyam is directed by Nishikant Kamat and also stars Tabu essaying the role of a female police officer IG Meera Deshmukh. The movie is set to release on 31 July.
Hindi
Dhurandhar returns to theatres worldwide on March 13 ahead of Dhurandhar The Revenge release
Jio Studios re-releases blockbuster across 500 screens globally before sequel
MUMBAI: The spy saga of Dhurandhar is gearing up for a big-screen encore before its next chapter arrives.
Ahead of the release of Dhurandhar The Revenge on March 19, Jio Studios and B62 Studios are bringing the original Dhurandhar back to cinemas worldwide in a rare international theatrical re-release.
The global blockbuster is returning across nearly 500 screens, including around 250 in India from March 12 and another 250 overseas beginning March 13.
For fans of the franchise, the move offers a chance to revisit the film that ignited the high-octane spy-action universe just days before the sequel lands in theatres. It also sets up a rare back-to-back big-screen experience, allowing audiences to relive the original before diving straight into the next chapter.
While re-releases of popular films are occasionally seen in India, international re-runs of Hindi films remain uncommon. The scale of the rollout reflects the growing global appetite for the franchise.
In North America alone, Dhurandhar will return to theatres across nearly 185 screens, highlighting the strong anticipation surrounding the upcoming sequel.
The excitement is set to build further with special Wednesday premiere shows of Dhurandhar The Revenge scheduled across the US and Canada on March 18, a day ahead of its global release. Many of these premieres will be hosted on premium large format screens, featuring wall-to-wall displays, immersive sound systems such as Dolby Atmos, enhanced projection and luxury seating.
These formats are typically reserved for major Hollywood event films, and early bookings suggest strong demand with several shows already sold out.
The recently released trailer of Dhurandhar The Revenge has also sparked buzz among exhibitors and trade circles, with expectations running high for the film’s international performance.
Dhurandhar The Revenge is written, directed and produced by Aditya Dhar. The film is produced by Jyoti Deshpande and Lokesh Dhar.
Jio Studios presents a B62 Studios production, an Aditya Dhar film.
The spy-action thriller will release worldwide on March 19, 2026, in five languages including Hindi, Tamil, Telugu, Malayalam and Kannada.
The film arrives in theatres globally on the occasion of Gudi Padwa and Ugadi, just ahead of Eid, setting the stage for a festive box office run.
