MAM
Dentsu APAC elevates Ted Lim as chief creative officer
MUMBAI: Dentsu Aegis Network has promoted Ted Lim to chief creative officer of Dentsu Asia Pacific excluding Japan. Prior to this, Lim led Dentsu’s creative offering for Southeast Asia.
Dentsu Asia Pacific (ex Japan) CEO Rohit Ohri said, “Ted has done a great job in building a culture of creativity and innovation in Southeast Asia and will now will bring those skills to an even bigger job across the region. I look forward to working closely with Ted to bring to life Dentsu’s core proposition of Good Innovation outside Japan and in the process, build and enhance our company’s creative reputation.”
Previously, Lim was executive creative director and deputy chairman at Naga DDB Malaysia and chief creative officer at Leo Burnett Singapore before joining Dentsu in 2013.
Lim, who will now work with over 20 offices across 10 countries, said, “Fortune follows fame. Do work that makes our clients and their brands famous, and money will follow.”
Brands
Sony Pictures Networks India names Shruti Aneja as lead – agency partnerships & key network initiatives
Aneja takes charge to deepen agency ties and boost revenue across Spni channels
MUMBAI: Sony Pictures Networks India has appointed Shruti Aneja as lead – agency partnerships, signalling a fresh focus on closer collaboration with advertising agencies and a sharper push for revenue growth across its channel portfolio.
In her new role, Aneja will chart strategic engagement with agencies, unlock new revenue streams, and nurture long-term partnerships. Her mission includes driving sales performance, adding value for clients, and delivering inventive solutions for advertisers — cementing Spni’s position as a preferred media partner.
Aneja brings over 12 years of experience with Spni, having risen through the ranks from manager to associate vice president. She has led high-performing sales teams across key clusters including sony hindi gec, free-to-air channels, and english entertainment channels like pix, axn and bbc earth.
Her track record includes driving integrated ad sales for popular shows such as Celebrity MasterChef, Indian Idol and Superstar Singer, pioneering first-time brand integrations, and repositioning channels for maximum impact in both urban and rural markets.
Aneja’s approach combines content-first thinking with solution-led selling, focusing on empathy, insight and storytelling that resonates with audiences and brands alike. Colleagues praise her knack for building trust with agencies and clients while spotting innovative ways to convert ideas into revenue.
With this appointment, Spni aims to strengthen its agency relationships and continue delivering compelling advertising solutions that combine creativity with performance.
