MAM
ShopClues makes key senior leadership appointments
MUMBAI: ShopClues has hired top talent in leadership ranks of its category division. The company has appointed Nitin Kochhar as AVP and Animesh Kumar associate director.
Kochhar will maintain and build the strong foothold of various categories on the website including home and kitchen, electronics, tech products etc.
Kochhar said, “I’m thrilled to be a part of one of India’s fastest growing e-commerce ventures. My goal will be to leverage category exposure in electronics, FMCG, baby care, books and office supplies and apply it at ShopClues. ShopClues is in an exciting phase of growth and expansion and I’m happy to come on board at this crucial stage.”
Kumar added, “I’m always looking for new challenges in my career and with ShopClues I have another opportunity to deliver significant results. The marketplace and its differentiated value proposition hold tremendous potential in India. I will be keenly involved in managing category performance including SKU rationalisation, vendor relationships and contract negotiations which form a very vital aspect of any e-commerce business.”
ShopClues co-founder and chief business officer Radhika Aggarwal said, “We are most pleased to have Kochhar and Kumar on board. Our broad range of unstructured categories is one of our USPs and therefore this division is very significant for our marketplace model. Nitin and Animesh are best suited to head this division as both have over a decade of relevant experience and have played a pivotal role in turning around the e-commerce businesses they have been a part of. We look forward to the positive impact of their leadership, dynamism and proven abilities in scaling business growth.”
Former Flipkart senior director of business development, Kochhar has over 10 years of professional experience.
Kumar, who has been the founding team member at Fashionara, has 11+ years of leadership experience and has previously worked with companies like Indus-league, Reliance Trends Ltd. and Bharti Wal-Mart.
MAM
DB Group names Abhay Dubey as chief brand marketing
Seasoned marketer brings regional muscle and launch savvy to DB
LUCKNOW: Dainik Bhaskar Group has appointed Abhay Dubey as chief brand marketing, strengthening its leadership bench as the media major sharpens its focus on brand-led growth.
Dubey steps into the role after a high-impact stint as regional marketing manager at Reliance Broadcast Network, where he led data-driven regional campaigns and rolled out new initiatives from concept to completion. Based in Lucknow, he steered end-to-end account marketing, orchestrated launch events, and fine-tuned go-to-market strategies with a sharp eye on budgets and brand visibility.
Before that, he served as area marketing manager at Mahindra Holidays & Resorts India Limited, handling business development, media buying and integrated branding campaigns across Uttar Pradesh. His remit included planning new service launches and working closely with creative agencies, media owners and government departments.
Dubey also held the position of brand manager at EM3 Agriservices Pvt. Ltd., where he drove product launches, demand generation and stakeholder engagement. Earlier in his career, he was head of marketing at Saffron Communications Pvt. Ltd., overseeing integrated campaigns across sectors, and began his journey at Jagran Engage, building experience in advertising and lead generation.
With expertise spanning digital marketing, brand management, demand generation and below-the-line advertising, Dubey brings both strategic planning skills and hands-on execution experience to the table. His track record suggests a marketer who is as comfortable crunching numbers as he is crafting narratives.
At DB Group, he is expected to shape sharper brand strategies, amplify market presence and ensure campaigns that do not just make noise, but make sense.
