MAM
Baggit’s Kaanchan Shah joins Eggfirst as client services director
MUMBAI: Eggfirst has appointed Kaanchan Shah as client services director. In her second stint with Eggfirst, Shah will be based out of the agency’s Mumbai office.
Eggfirst CMD Ravikant Banka said, “Kaanchan brings for clients more than two decades of rich experience in marketing and a rock-steady commitment to excellence. Considering the pace of our expansion and the vision for future, she is a delightful addition to the management team to help us achieve the planned growth.”
Shah added, “Eggfirst has always been like a second home. My earlier stint with Eggfirst, as senior account director planning left an indelible mark and coming back was inevitable.”
Shah was previously with Baggit, a fashion accessory segment company. Prior to that, she also worked at JWT-Fortune.
Brands
Metro Brands appoints Harshvardhan Chauhan as CMO & SMP
Retail veteran to steer brand strategy and accelerate growth
MUMBAI: Metro Brands has appointed Harshvardhan Chauhan as its chief marketing officer and senior management personnel, effective 23 February 2026.
The move brings nearly two decades of marketing muscle into the company’s leadership ranks. With over 18 years of experience across retail, fashion, lifestyle, grocery, home and e-commerce, Chauhan arrives with a well-rounded understanding of how brands capture attention and convert it into loyalty.
His professional journey includes stints at Bharat YEF, Trident Group, RPSG, DLF Shopping Malls, ShopClues, Godrej Group, Reckitt Benckiser and Accenture, where he worked across brand building, strategic growth and business leadership.
Chauhan holds a master’s degree in business administration with a specialisation in strategy and business management from Symbiosis, Pune. He has also completed the accelerated general management programme at IIM Ahmedabad, combining academic rigour with hands-on commercial experience.
In his new full-time role, he will report to chief executive officer Nissan Joseph and work closely with the leadership team to shape the next phase of brand expansion.
For Metro Brands, the appointment signals a sharpened focus on storytelling, scale and staying one step ahead in a competitive retail landscape.
