MAM
Decoding the Indian summer: Travel insights from Booking.com
Mumbai: Every year summer uncovers intriguing travel patterns about Indian travellers. This year, summer promises to be a season of exploration and rejuvenation for travellers who are seizing this opportunity to travel either at home or venturing overseas. According to Booking.com Travel Predictions 2024, 57 per cent of Indians are looking at a long domestic trip and 43 per cent want to take a long international trip (5+ nights) this year.
With summer fast approaching, Booking.com shares insights on where Indian travellers are headed to create unforgettable memories this summer.
Domestic Delights: Seeking respite in the mountains and by the Sea
The mountains remain irresistible for Indians looking at escaping the summer heat with 50 per cent of Indian travellers stating that they would like to take a nature trip this year followed by a beach trip (48 per cent) and a city trip (37 per cent).
According to Booking.com search data, metro cities Bengaluru and Mumbai lead the chart as the most searched destinations this summer. Besides metropolitan cities, hill stations continue to be the top choice for travellers seeking scenic landscapes, adventure activities and a chance to unwind amidst nature. Ooty takes the lead in the most searched leisure destination followed by Srinagar and Manali. Goa’s iconic beaches remain a favourite for beach lovers looking to soak in some summer sun.
Top 10 most searched leisure destinations for Indian travellers travelling domestically from April 15 to July 15, 2024. Ranking as compared to the same time last year.
Ooty (-1)
Srinagar (+2)
Manali (-4)
Darjeeling (-1)
Goa (0)
Kodaikanal (+4)
Puri (-2)
Rishikesh (-2)
Munnar (-1)
Mussoorie (+2)
International Escapes: Seeking unique experiences beyond the border
While domestic travel continues to shine, Indians are also exploring short and long-haul destinations within Asia and beyond. Competitive packages, easier booking processes and improved visa access have made foreign travel more accessible to Indian tourists. This summer, 40 per cent are travelling within the Asia Pacific region, 20 per cent to the Middle East and 40 per cent to London, New York and European countries.
Dubai with its luxurious offerings and futuristic appeal tops the list of most searched international destinations this year. Asia’s vibrant culture continues to hold immense charm with cities like Singapore, Bangkok, Tokyo and Bali high on Indians’ summer travel wish list.
Top 10 most searched destinations by Indians travelling internationally from April 15 to July 15, 2024. Ranking as compared to the same time last year.
Dubai (0)
Singapore (0)
London (0)
Paris (0)
Bangkok (0)
New York (+5)
Tokyo (+5)
Bali (-1)
Makkah (-3)
Amsterdam (0)
Domestic Delights: Seeking respite in the mountains and by the sea
The mountains remain irresistible for Indians looking at escaping the summer heat with 50 per cent of Indian travellers stating that they would like to take a nature trip this year followed by a beach trip (48 per cent) and a city trip (37 per cent).
According to Booking.com search data, metro cities Bengaluru and Mumbai lead the chart as the most searched destinations this summer. Besides metropolitan cities, hill stations continue to be the top choice for travellers seeking scenic landscapes, adventure activities and a chance to unwind amidst nature. Ooty takes the lead in the most searched leisure destination followed by Srinagar and Manali. Goa’s iconic beaches remain a favourite for beach lovers looking to soak in some summer sun.
Top 10 most searched leisure destinations for Indian travellers travelling domestically from April 15 to July 15, 2024. Ranking as compared to the same time last year.
Ooty (-1)
Srinagar (+2)
Manali (-4)
Darjeeling (-1)
Goa (0)
Kodaikanal (+4)
Puri (-2)
Rishikesh (-2)
Munnar (-1)
Mussoorie (+2)
Demographics decoded
From bustling cities that attract solo travellers, to leisure destinations that attract family and group travellers to vibrant metropolises and charming hill stations that are a preference for couples, Booking.com shares insights into what different travellers are looking for in their summer holidays.
1. Solo Travellers: City Breaks
Top 5 most searched domestic destinations: Mumbai, Bengaluru, New Delhi, Gurgaon and Chennai
Top 5 most searched international destinations: Dubai, London, Paris, Berlin and Toronto
2. Families: Nature Escapes
Top 5 most searched domestic destinations: Ooty, Srinagar, Manali, Darjeeling and Mumbai
Top 5 most searched international destinations: Singapore, Dubai, London, Paris and Tokyo
3. Groups: Scenic Getaways
Top 5 most searched domestic destinations: Manali, Ooty, Goa, Darjeeling and Srinagar
Top 5 most searched international destinations: Dubai, Singapore, London, Makkah and Paris
4. Couples: Bustling metros to serene retreats
Top 5 most searched domestic destinations: Bengaluru, Mumbai, Ooty, Srinagar and New Delhi
Top 5 most searched international destinations: Dubai, London, Singapore, Paris and Bangkok
Booking.com country manager for India, Sri Lanka, Maldives and Indonesia Santosh Kumar said, “Summer has always been a peak travel season, but in recent years witnessing a significant shift in how Indians approach it. While Indians are exploring both domestic and overseas destinations, we are seeing travellers gravitating towards culturally significant or leisure-oriented destinations with a growing desire for immersive experiences. This optimism indicates one thing for sure: the Indian spirit of travel remains undeterred. Booking.com remains committed to making it easier for travellers to plan their summer holidays by providing flights, rental cars, attractions and of course unique places to stay.”
Methodology
1. This release looks at search sessions between 29-02-2024 to 10-03-2024, with check-in dates between 15-04-2024 and 15-07-2024.
2. Couples: 2 adults, Family: 2 adults and 1 or more child, Solo: 1 adult, Group: more than 2 adults
Brands
Amol Parashar invests in Nisaki Gin as strategic stakeholder
Actor shifts from endorsements to ownership with colour-changing craft gin
MUMBAI: Actor Amol Parashar has taken a spirited new turn off screen, investing in premium liquor label Nisaki Gin as a strategic stakeholder. The move marks a clear pivot from brand ambassador to brand believer, signalling a more hands-on chapter in how the actor engages with businesses.
Best known for his performances in the web series Tripling, the historical drama Sardar Udham, and the streaming title Gram Chikitsalay, Parashar has steadily built rapport with younger audiences. An IIT Delhi graduate, he pairs creative instinct with analytical rigour, and says he prefers partnerships rooted in conviction rather than mere visibility.
That thinking found a match in Nisaki Gin, a homegrown label that quite literally changes colour. The spirit shifts hues when mixed with tonic or citrus, turning every pour into a small spectacle. It is chemistry with character, and a conversation starter in a glass.
“Transformation has always been central to my journey as an actor,” Parashar said. “What drew me to Nisaki was the way it captures that spirit through its evolving hues and layered character. India’s premium spirits space is at an interesting inflection point, and I see this as a long term journey rooted in culture, quality and conviction.”
The brand is built around the philosophy ‘Love Every Hue’, celebrating nuance and layered experiences. In a market where identity and taste are increasingly fluid, the gin’s shifting shades mirror the evolving preferences of modern consumers.
Founder Sanchit Agarwal believes the partnership goes beyond capital. “Amol represents versatility and a strong connect with young audiences, which aligns well with how Nisaki is building its brand. His involvement brings not just investment, but insight as we grow across key markets,” he said.
India’s premium gin segment has gathered pace in recent years, buoyed by curious drinkers and the rise of craft labels. With Parashar now on board, Nisaki appears ready to raise a glass to its next phase, proving that sometimes the most interesting transformations happen off screen.
