Brands
Goibibo adds star power to Its roaster of brand ambassadors with Dynamic Duo Kalidas-Jayaram
Mumbai: Goibibo, one of India’s beloved travel brands, onboards the iconic father-son duo Jayaram and Kalidas as its brand ambassadors. This announcement furthers Goibibo’s localised approach to brand communication and product curation.
The announcement coincides with the launch of the brand’s first digital film starring the dynamic duo. The film references a popular scene from ‘Panchatanthiram’ keeping the trope of recreating iconic movie scenes, as previously demonstrated by the brands iconic #Goibebo campaign starring Kareena Kapoor Khan who was onboarded as the brand ambassador last year.
The film leverages cultural cues as much as it does language to build a connection with its audiences in Tamil Nadu and Kerala, delivering a story that resonates with audiences while infusing specific travel contexts with a fresh perspective.
Goibibo CMO Raj Rishi Singh said, “In an era where travel preferences evolve rapidly, and no two trips taken are alike, Goibibo recognizes the need for tailored experiences not just in terms of products/services, but also in terms of brand communications. Collaborating with Jayaram and Kalidas was a natural choice, given their remarkable ability to resonate with audiences of all ages. Through humour and relatability, we aspire to empower travellers in the southern states of India to make better travel choices with Goibibo.”
Jayaram and Kalidas added, “As brand ambassadors, we are delighted to embody the rich culture and cinematic heritage of Tamil Nadu and Kerala. Through this partnership, we aim to integrate Goibibo’s value proposition into our community, creating memorable travel experiences that resonate with all of us. We look forward to a wonderful journey with Goibibo and our audience.”
The campaign, conceptualized by the agency Mind Your Language!, underscores Goibibo’s commitment to delivering unparalleled value to customers, offering an extensive selection of hotels, discounts and much more. The brand remains focused in its mission to facilitate seamless and informed travel experiences for adventurers, whether with friends or family.
Founder and CCO Deepan Ramachandran and Mind Your Language! co-founder and creative director Pandiyaraj M shared, “Our collaboration with Goibibo marks a significant milestone, promising an iconic journey that solidifies its standing as a leading travel player. As their South India experts, we’re thrilled to introduce the legendary duo from Panchathanthiram, Jayaram and Kalidas, as the perfect travel companions. Through this campaign, we aim to match the energy and fun of national ads, infused with local insights and flavors, ensuring a memorable experience for all.”
Brands
Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
