DTH
Videocon d2h expands HD offering to 37 channels
MUMBAI: Videocon d2h has expanded its high-definition (HD) offering to 37 channels by adding Star Movies Select HD and Fox Life HD on channel number 258 and 468 respectively.
The new channel launches on its platform continue to validate Videocon d2h’s commitment to providing Indian audiences with high-quality content across an array of genres and formats.
Star Movies Select HD will premiere two new films not previously released in India each month, in addition to airing a new movie everyday. Additionally, Fox Life HD features a slate of scripted and non-scripted content that is inspired by real life as well as appealing and appropriate for the entire family. Fox Life HD will be having multiple audio feeds in Hindi, Tamil and Bengali besides English.
Videocon d2h plans to continue to add more HD channels shortly, with an aim to have as many as 50 HD channels.
“We have been relentless in our pursuit to gratify our customers’ with an exceptional viewing experience. Videocon d2h’s substantial offer of wide range of HD channels is a testimony to that endeavour. We remain committed to expanding Videocon d2h’s channel offerings and content as a means to providing a superior viewing experience to our customers, augmented by innovative technology and the best customer service. It’s a simple plan that we believe will result in a major upgrade for India’s TV viewing public,” said Videocon d2h executive chairman Saurabh Dhoot.
Videocon d2h CEO Anil Khera added, “Videocon d2h has been extremely aggressive and innovative when it comes to technology upgrades, new content offerings and launching new services all in an effort to keep ahead of current industry trends. Fox Life HD with multiple audio feeds and Star Movies Select HD are two premium HD channels that bring even more quality content to our subscribers resulting in a superior viewing experience. Keeping both our promise to provide the best channels and content across all genres and our commitment to customer satisfaction has built a strong level of trust between our customers and Videocon d2h, and we value that relationship.”
DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
