MAM
Jaideep Mahajan rejoins to Rediffusion Y&R as national creative head
MUMBAI: Jaideep Mahajan is back at Rediffusion Y&R and has been named as the agency’s national creative head.
Mahajan will work closely with Rediffusion Y&R chief creative officer Rahul Jauhari and will be based out of the agency’s Delhi office. As a group resource, Mahajan will also oversee the creative product of Everest Delhi.
“Given the change that is underway in the group, this seemed like a perfect time to return home,” said Mahajan. “Rediffusion has been special to me. I have known Rahul for a long time. Our thoughts on creative work, creative culture and business focus matched perfectly,” he added.
With over 17 years of industry experience, Mahajan comes with a 100 plus International & National Awards and big brand work to his credit. He has worked with agencies such as JWT, Contract, Linen Lintas, McCann Erickson (Kuala Lumpur), Leo Burnett/Arc Worldwide (Kuala Lumpur) and Rediffusion Y&R.
Rediffusion Y&R president Dhunji S.Wadia said, “In a way, I started the return to the group movement when I re-joined in 2010. Rahul Jauhari followed next. And now it is many happy returns for JD. JD has a proven reputation as a creative leader and is held with great regard both internally and his clients.”
Jauhari added, “JD’s return is a strong signal of the caliber and intent of creative work one can expect from Rediffusion Y&R. His immediate focus will be to rebuild our Delhi office into a creative powerhouse. He will also work with me on raising the craft bar within the agency across our offices.”
Brands
Tommy Hilfiger unveils Spring/Summer 2026 watch collection
Checo Pérez fronts campaign blending F1 energy with Classic American Cool.
MUMBAI: Checo Pérez just traded the racetrack for the wrist game because when a Formula 1 star says time flies, he means it literally. Tommy Hilfiger Watches & Jewellery has launched its Spring/Summer 2026 collection, fusing modern craftsmanship with the brand’s signature Classic American Cool aesthetic. Global ambassador Checo Pérez, one of motorsport’s biggest names, headlines the campaign, infusing the line with high-octane confidence and relaxed sophistication.
Pérez said, “I’ve been a fan of Tommy Hilfiger since my childhood. The brand’s classic heritage style feels natural to me relaxed, confident and easy to wear. This watch collection blends modern innovation with the quality and tradition Tommy Hilfiger is known for.”
The men’s lineup is led by the bold Bank chronograph (44mm case, aluminium pusher guards, tachymeter bezel), powered by a Japanese chronograph movement and available with integrated bracelets or genuine leather straps. Other designs include the TH Oxford, featuring a textured dial inspired by the brand’s iconic Oxford shirt.
For women, the collection offers refined femininity through pieces like the 22mm Norah (slim two-tone case, navy patterned dial with Roman numerals) and the new Mackenzie (geometric bezel, frosted dial that catches light with subtle sparkle).
Shot against vintage cars and effortless style, the campaign captures the spirit of modern motorsport while celebrating timeless, versatile design suited for daily wear or statement moments.
Manufactured by The Movado Group Inc. under licence from Tommy Hilfiger and distributed in India by Titan Company Limited, the Spring/Summer 2026 Watches collection is now available.
In a world where time waits for no one, Tommy Hilfiger isn’t just keeping pace, it’s racing ahead, proving the perfect watch doesn’t just tell time. it tells your story, lap after stylish lap.
