MAM
Razorfish names Bharatesh Salian as Mumbai & Bangalore head
MUMBAI: Razorfish vice president Bharatesh Salian has been given the additional responsibility to oversee the agency’s Mumbai and Bangalore operations.
The move comes in the wake of Razorfish India senior vice president Manoj Mansukhani’s recent resignation. Salian will take over from Mansukhani with immediate effect.
Razorfish India CEO Charulata Ravi Kumar said, “It has been less than two months since Bharatesh joined Razorfish. However, his exemplary experience, meticulous planning and fine leadership abilities makes him the perfect candidate for taking over our Mumbai and Bangalore branches. I believe he will excel at the new role, which he in spirit was already performing since day one.”
“I am excited about this new role and leading the Mumbai and Bangalore offices. It is truly motivating to be given such immense responsibility and I am confident that I will be able to deliver Razorfish’s ambitious plans for India,” Salian added.
Prior to joining Razorfish, Salian was with VivaConnect as chief strategy officer.
Brands
EcoMedia Solutions launches EcoMeter to track carbon impact in media
New tool aims to bring real data and accountability to ads and events
GURUGRAM: EcoMedia Solutions has rolled out EcoMeter, a new solution designed to bring sharper carbon accountability to advertising, media, marketing and events.
Built on its proprietary EMS platform, EcoMeter aims to help brands and agencies measure the environmental impact of campaigns and on-ground activations using real-world data rather than broad estimates.
The move comes as sustainability gains traction across boardrooms, even as measurement within the advertising ecosystem remains patchy and often reliant on spend-based assumptions. EcoMeter attempts to change that by using localised emission factors and activity-based inputs, offering a more grounded view of carbon output.
“Today, most carbon calculations in our industry are derived from spends or broad averages. That does not reflect what is actually happening on the ground,” said EcoMedia Solutions founder & CEO Rumjhum Gupta. She added that the tool factors in variables such as location, execution and materials to deliver a more accurate picture.
The platform allows users to compare media choices based on environmental impact, plan lower-carbon campaigns and generate data-backed ESG and BRSR reports. It spans formats including OOH, DOOH, print, digital and live events, bringing sustainability into the same decision-making framework as cost and performance.
EcoMedia Solutions says the larger goal is to move the industry beyond surface-level sustainability claims towards measurable action. As scrutiny from consumers, investors and regulators intensifies, tools like EcoMeter could play a key role in helping brands back intent with credible data.
With this launch, the company is betting that the next big metric in advertising will not just be reach or ROI, but impact that can be counted in carbon.
