GECs
Colors’ new 6.30 pm show to highlight culture drawbacks
MUMBAI: After Uttaran, Film Farm Production is ready to launch a new show on Colors. Ishq Ka Rang Safed is a woman centric programme revolving around a young girl who loses her husband in her 20s.
Slated to go on air from 10 August, Ishq Ka Rang Safed will be aired from Monday to Friday at 6.30 pm and will be replacing Shastri Sisters.
Ishq Ka Rang Safed showcases how the protagonist suffers from deprived culture and rituals for widows in Banaras but nonetheless breaking all setbacks and false cultural norms, falls in love and proves that a woman has all the rights to move on in life.
We might not see widow culture in metropolitan cities, but there are places in the Indian hinterland where widows are still abandoned. Speaking about such rituals, producer Rupali Guha said, “Before working on the show, I had just read about widows in India and the concept of Vidhwa Ashrams. I did a bit of research and strangely there are such ashrams, where widows live and they suffer from loneliness. There are some women living there who have been abandoned. But a woman has all the right to move ahead with life and that’s what our show focuses on.”
Ishq ka Rang Safed has strong competitors in Suhani Si Ladki on Star Plus, Kalash Ek Vishwas on Life Ok, Bhabhiji Ghar Par Hai on &TV and Sarojini on Zee TV.
Speaking about the viability of slotting Ishq ka Rang Safed at 6:30 pm, Guha said, “Suhani Si Ladki worked in the same slot and so I see no reason for this to not work. Women at home want to watch good programmes. There are regional programmes, which have worked for this time slot. Time slot is no longer a criterion as today a 10.30 pm slot works and so does a 5.30 pm slot.”
The show is targeted at Indian woman all over the world. Guha said, “My target audience is every Indian woman living in India and abroad who likes to see a good love story.”
“With this show I want people to realise what we’re trying to portray and empathise with the widows in their homes. We need to look after these women because they are anyway going through a lot of trouble,” she added.
The story has been scripted by Shanti Bhushan who was writer of Mann Kee Awaaz Pratigya. Screenplay is by Rajesh Dube and episode writer is Abhijeet.
GECs
Asianet Television Awards 2026 celebrates women power in Malayalam TV
“She is the Colour” theme honours icons as ceremony airs on March 14 and 15 at 7 PM.
MUMBAI: If television lights up living rooms, this year Asianet decided to let women provide the colour. The Asianet Television Awards 2026 turned the spotlight firmly on women empowerment with the theme “She is the Colour”, celebrating the strength, resilience and achievements of women who continue to shape society and the Malayalam entertainment industry.
The ceremony honoured several distinguished personalities whose journeys have left a lasting cultural imprint. Among them was legendary playback singer Vimala Varma, widely recognised as the first Malayalam playback singer. The evening also paid tribute to Padma Shri awardees Devaki Amma and Vimala Menon for their exceptional contributions in their respective fields.
Leading women from the Malayalam film industry were also recognised during the event, including actor Shweta Menon, who currently serves as president of the Association of Malayalam Movie Artists, and National Award winning actor Surabhi Lakshmi.
The awards ceremony brought together a glittering lineup of actors and industry figures, including Jayasurya, Vijay Babu, Asha Sarath, Lena, Esther Anil, Anumol, Akhila Bhargavan, Sarayu Mohan, Prajod Kalabhavan, Gayathri Suresh, Sabumon Abdusamad, Swasika, Tini Tom, Sijoy Varghese, Kailash, Veena Nandakumar, Sabareesh Varma, Ansiba Hassan and Dinesh Prabhakar. Kishan Kumar, executive vice president Malayalam at JioStar, was also present at the event.
Beyond individual recognitions, the awards celebrated excellence across Malayalam television, acknowledging artists and technicians whose work continues to drive the industry forward.
The evening also offered plenty of spectacle, with elaborate dance performances, stunt acts and comedy skits performed by popular television and film personalities, turning the ceremony into a full fledged entertainment showcase.
Viewers will get to watch the celebrations when the Asianet Television Awards 2026 air on Asianet on March 14 and 15, Saturday and Sunday, from 7 pm onwards, bringing the star studded tribute to homes across Kerala and beyond.
