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Qyuki & Coca-Cola pay tribute to Indian soldiers via short film

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NEW DELHI: Qyuki Digital Media and Coca-Cola India have produced a special digital short film paying tribute to the real heroes of India – the jawans on the borders.

 

The film follows the journey of a soldier from his military base in the north down to his home in the beautiful backwaters of Kerala. With the intention of fulfilling the final wish of a fellow soldier who died in the line of duty, he makes an emotional stop en route, to his colleague’s family home where he hands over the martyr’s belongings to them.

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The story traverses several situations and people that cross the soldier’s path closing with a touching moment of a family reunion. Here the film cuts to a national issue that requires the protagonist to return to his base camp.

 

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The film highlights India’s incredible landscape and its multicultural beauty, juxtaposed beautifully with the personal sacrifices a soldier makes for his country, family and friends.

 

Razy Ghai from Asylum Films directed the film and the music was scored by Dhruv Ghanekar of Wah Wah Studios

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Coca-Cola India and South West Asia VP – marketing & commercial Debabrata Mukherjee said, “Thums Up has always stood for strength and a spirit of inspiration. We believe that real heroes are the ones who have inner strength and compassion. This independence day, we wanted to celebrate the protectors of our independence, the ‘True Heroes’ of our nation. We wanted to salute the sons of the soil for their undying spirit and indefatigable courage.”

 

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Mukherjee added, “It gives us great joy that the effort has received such a heartwarming response. In just 48 hours, the film has been seen over a million times on social media; a clear reflection of the nation’s love, appreciation and respect for the real heroes who keep us safe, everyday.”

 

Qyuki co-founder and MD Samir Bangara added, “Qyuki is proud to present this film along with an iconic brand like Thums Up to salute the country’s true heroes. Having grown up as an armed forces kid, the film is that much more personal and special to me.”

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Ghai said, “As the son of a retired army officer, I have always wanted to give back to my roots. Soldiers are the unsung heroes of our country. I think we have managed to touch an emotional chord with this short film. The idea was to do a road film in which a responsible soldier goes on this soulful journey. The film is supported by, “Saare Jahan Se Acha” tune playing in the background to remind the viewers of what the soldiers of our country do for us.”

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Hindi

Dhurandhar returns to theatres worldwide on March 13 ahead of Dhurandhar The Revenge release

Jio Studios re-releases blockbuster across 500 screens globally before sequel

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MUMBAI: The spy saga of Dhurandhar is gearing up for a big-screen encore before its next chapter arrives.

Ahead of the release of Dhurandhar The Revenge on March 19, Jio Studios and B62 Studios are bringing the original Dhurandhar back to cinemas worldwide in a rare international theatrical re-release.

The global blockbuster is returning across nearly 500 screens, including around 250 in India from March 12 and another 250 overseas beginning March 13.

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For fans of the franchise, the move offers a chance to revisit the film that ignited the high-octane spy-action universe just days before the sequel lands in theatres. It also sets up a rare back-to-back big-screen experience, allowing audiences to relive the original before diving straight into the next chapter.

While re-releases of popular films are occasionally seen in India, international re-runs of Hindi films remain uncommon. The scale of the rollout reflects the growing global appetite for the franchise.

In North America alone, Dhurandhar will return to theatres across nearly 185 screens, highlighting the strong anticipation surrounding the upcoming sequel.

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The excitement is set to build further with special Wednesday premiere shows of Dhurandhar The Revenge scheduled across the US and Canada on March 18, a day ahead of its global release. Many of these premieres will be hosted on premium large format screens, featuring wall-to-wall displays, immersive sound systems such as Dolby Atmos, enhanced projection and luxury seating.

These formats are typically reserved for major Hollywood event films, and early bookings suggest strong demand with several shows already sold out.

The recently released trailer of Dhurandhar The Revenge has also sparked buzz among exhibitors and trade circles, with expectations running high for the film’s international performance.

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Dhurandhar The Revenge is written, directed and produced by Aditya Dhar. The film is produced by Jyoti Deshpande and Lokesh Dhar.

Jio Studios presents a B62 Studios production, an Aditya Dhar film.

The spy-action thriller will release worldwide on March 19, 2026, in five languages including Hindi, Tamil, Telugu, Malayalam and Kannada.

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The film arrives in theatres globally on the occasion of Gudi Padwa and Ugadi, just ahead of Eid, setting the stage for a festive box office run.

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