Ad Campaigns
QNET India launches Healthy Living campaign
Mumbai: In celebration of World Health Day, QNET India has kicked off a vibrant social media initiative labelled #HealthyLiving with Natose Stevia. This campaign aims to spotlight the importance of reducing sugar intake and embracing healthier alternatives like stevia, a natural sweetener.
With engaging content, QNET urges people worldwide to prioritise healthy living as a personal responsibility. By swapping sugar with stevia, individuals can enjoy sweetness without the negative health effects associated with excess sugar consumption. Natose Stevia, being a natural, zero-calorie option, avoids spikes in blood sugar levels, making it ideal for weight management, diabetes management, and overall health improvement. Its natural composition, absence of artificial flavours, minimal calories, and low glycemic index positions it as a top choice for all age groups. Exclusively available on the QNET India e-store, one can explore about the Nutriplus Natose product at https://www.qnetindia.co/natose-stevia/
On the occasion of World Health Day, celebrated Chef Ayesha Nallaseth, in collaboration with QNET India, unveiled her personal fitness journey and the role Nutriplus Natose played in it. Through a recently released video, Ayesha candidly discusses the dangers of white sugar and praises Nutriplus Natose as her sweet salvation. Natose, a natural sugar substitute with zero calories, is perfect for sweetening foods and beverages, and it can even be used for baking and cooking! Chef Ayesha showcased a delightful breakfast recipe for Stevia-based Nutriplus Natose Choco Chip Cookies, demonstrating that anyone, regardless of age, can embrace fitness from the comfort of their own home.
“What better way to sweeten life naturally? Unlike other sweeteners on the market, Nutriplus Natose leaves no aftertaste in your mouth. This World Health Day, we’re proud to reaffirm our Nutriplus brand commitment to healthy living every day,” commented QNET India region head of corporate communications Nischal C.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
