MAM
Buzzfeed and GroupM ink global advertising deal
MUMBAI: Technology driven media company BuzzFeed and WPP’s GroupM have inked a global partnership to provide GroupM’s and WPP’s agencies and clients with unprecedented access to BuzzFeed’s creative and data assets.
Led by GroupM, WPP agencies will benefit from:
• The first beta partnership with Pound, BuzzFeed’s proprietary data technology that offers insights and analytics around how content shares across the social web;
• A dedicated creative group at BuzzFeed Motion Pictures to produce branded video content for WPP clients;
• A creative residency allowing WPP creative teams access to BuzzFeed’s expertise producing social content for all platforms; and
• Preferential media pricing for clients of GroupM agencies.
GroupM chief digital officer Rob Norman said, “The future of advertising lies at the intersection of creativity, data, media and technology; that’s where BuzzFeed has built its business and proved its value to brands. This is a terrific opportunity for our clients to move swiftly and succeed in the fastest growing media platforms. We have appointed partnership leaders from each GroupM agency, and other WPP agencies will do the same.”
GroupM president Dominic Proctor added, “WPP’s investments in content demonstrate its commitment to creating socially and culturally resonant content for millennials. GroupM’s partnership with BuzzFeed adds a new dimension to this capability and amplifies our other partnerships.”
BuzzFeed president Greg Coleman said, “This is an exciting time for our company. Our audience is growing on and off platform. Our Motion Pictures studio is booming and now reaches 1.5 billion video views a month – from shorter than short form on Snapchat, to original scripted series. We’re excited to take our unique approach and voice in branded content, data and iterative learning in a big way with GroupM and their clients.”
The arrangement involves no investment or equity exchange between the companies.
Brands
Pooja Popli joins DailyObjects as lead, PR and corporate communications
Former associate account director, public relations at V360 Group takes charge
GURUGRAM: Lifestyle and tech accessories brand DailyObjects has appointed Pooja Popli as lead, PR and corporate communications, strengthening its leadership bench as it sharpens its brand narrative.
In her new role, based in Gurugram, Popli will oversee corporate communications strategy, drive reputation management and align storytelling with long term business growth. She will be responsible for building communication frameworks that project and safeguard the brand’s equity across the lifestyle and technology ecosystem.
Popli joins from V360 Group, where she most recently served as associate account director, public relations. During her three and a half year tenure, she previously held the role of senior manager, PR and client servicing. She managed mandates for brands including Anheuser-Busch InBev, Pernod Ricard India, Kia India, Rado, Omega Luxury Watches and Housing.com, among others.
Her portfolio spanned consumer, automotive, luxury and fintech sectors, and included marquee projects such as the 71st Miss World 2023 in India and campaigns around Auto Expo 2023.
Earlier, at Kindlewood Communications, she worked as senior manager and manager, leading public relations strategy, media engagement, crisis communications and new business development. Over the years, she has also held roles including associate pr manager, senior public relations consultant, public relations consultant, account associate and business development manager.
With more than a decade of experience in communications and brand building, Popli’s move signals DailyObjects’ intent to invest in sharper corporate positioning as it continues to expand its footprint in India’s competitive lifestyle market.
