MAM
Maxus ESP & Chef Vikas Khanna join hands for Askme’s video series
MUMBAI: Maxus ESP has partnered with Chef Vikas Khanna to co-create and design Askme’s video series called ‘Top Trending places for Top Trending moments.’
Maxus ESP identified and finalised various moments that matter to consumers via research. These moments were then incorporated in concepts for the video series.
Explaining the content of the video, Maxus Asia Pacific, South East Asia and South Asia Regional director for content Shailja Saraswati said, “We have curated the videos to suit the contemporary taste of the audience and have ensured that every moment of the viewing becomes an experience to cherish. The videos are custom made for digital audiences always on the lookout for suggestions and will be promoted across digital/app/mobile.”
According to Saraswati, Askme.com has evolved from being just an information realisation service to a curator of the latest trends and satiates the consumer’s need of staying in tune with fast changing content preferences.
Askme.com group head marketing Manav Sethi said, “We are delighted to be a part of this one-of-a kind initiative by Maxus ESP in collaboration with Vikas Khanna. At Askme.com, we have fine-tuned our strategy to offer content that is credible and crisp and this new series of videos is all about celebrating life packed with fun moments and experiences. Askme believes life is all about celebrations and who better than Vikas Khanna, to help consumers out with the right choice for moments that matter.”
The video series was custom created for seeding across digital platforms, including social media assets of AskMe.
MAM
Sameer Nair shares heartfelt note as he exits Applause Entertainment
After nine years building the streamer’s content engine, one of India’s best-known TV men is moving on
MUMBAI: Sameer Nair is out. The chief executive of Applause Entertainment, the content studio backed by Kumar Mangalam Birla’s media empire, has announced his departure after nearly nine years at the helm, closing the chapter on one of Indian entertainment’s more quietly consequential careers.
Nair, who built Applause from the ground up in its current avatar, oversaw a slate that spanned Indian originals and international adaptations, threading together a hub-and-spoke business model that partnered with streaming platforms, broadcasters and production houses alike. The results were uneven, as they always are in content, but the ambition was not.
In a post on LinkedIn, Nair was generous to his outgoing patron. He thanked Birla for being an “inspirational boss and a great patron of the arts,” and signed off with a cheerful “Au Revoir” and a promise to remain Applause’s biggest cheerleader. Whether that sentiment survives the next chapter remains to be seen.
No successor has been named. Applause Entertainment did not immediately comment.
Nair built the machine. Now someone else has to run it — and in a streaming market that is simultaneously consolidating and convulsing, that is no small ask.
