MAM
Maxus ESP & Chef Vikas Khanna join hands for Askme’s video series
MUMBAI: Maxus ESP has partnered with Chef Vikas Khanna to co-create and design Askme’s video series called ‘Top Trending places for Top Trending moments.’
Maxus ESP identified and finalised various moments that matter to consumers via research. These moments were then incorporated in concepts for the video series.
Explaining the content of the video, Maxus Asia Pacific, South East Asia and South Asia Regional director for content Shailja Saraswati said, “We have curated the videos to suit the contemporary taste of the audience and have ensured that every moment of the viewing becomes an experience to cherish. The videos are custom made for digital audiences always on the lookout for suggestions and will be promoted across digital/app/mobile.”
According to Saraswati, Askme.com has evolved from being just an information realisation service to a curator of the latest trends and satiates the consumer’s need of staying in tune with fast changing content preferences.
Askme.com group head marketing Manav Sethi said, “We are delighted to be a part of this one-of-a kind initiative by Maxus ESP in collaboration with Vikas Khanna. At Askme.com, we have fine-tuned our strategy to offer content that is credible and crisp and this new series of videos is all about celebrating life packed with fun moments and experiences. Askme believes life is all about celebrations and who better than Vikas Khanna, to help consumers out with the right choice for moments that matter.”
The video series was custom created for seeding across digital platforms, including social media assets of AskMe.
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Uidai partners with Google to help users locate Aadhaar centres
Verified Aadhaar centres to appear on Maps with services and access info
MUMBAI: Finding an Aadhaar centre may soon be as easy as finding your favourite café. In a move aimed at making public services more accessible, the Unique Identification Authority of India has partnered with Google to display authorised Aadhaar centres on Google Maps. The feature, expected to roll out in the coming months, will allow residents to locate verified centres quickly and confidently.
More than 60,000 Aadhaar centres, including state of the art Aadhaar Seva Kendras, will be mapped. When users search on Google Maps, they will be directed to authorised facilities rather than unverified listings, helping curb misinformation and confusion.
The listings will do more than drop a pin. Users will be able to see the nature of services offered at each centre, whether it is adult enrolment, child enrolment, or limited to address and mobile number updates. Details such as operating hours, parking availability and divyang friendly infrastructure will also be shown wherever applicable.
Uidai CEO Bhuvnesh Kumar, said the collaboration is part of the authority’s continued effort to improve ease of living for Aadhaar holders by making authorised centres simpler and faster to navigate.
The partnership will deepen in its next phase, with Uidai using Google Business Profile to manage information and respond directly to public feedback. Looking ahead, the two organisations are also exploring the option of enabling appointment bookings through the Google Maps interface, potentially allowing residents to plan their visits with greater efficiency.
Google India country head, strategic partnerships Roli Agarwal, said integrating verified Aadhaar centres would help millions access trusted services with confidence, bringing essential government infrastructure closer to the people who need it most.
If all goes to plan, a routine Aadhaar update may soon begin not with a queue, but with a search bar.
