DTH
Videocon d2h eyes higher ARPU, ups monthly subscription prices
MUMBAI: In a bid to attain growth in average revenue per user (ARPU), direct-to-home (DTH) operator Videocon d2h has decided to increase its monthly subscription prices pan India.
Depending on the monthly subscription rate of the package, prices will increase in the range of Rs 12 – 23 per month.
The move comes in the wake of content expansion benefitting consumers as well as numerous technological advancements that the DTH operator has made over a period of time.
Currently Videocon d2h offers various packages in North, East & West India, Delhi City and South India. The packages on offer to subscribers in price range varying from Rs 202 – Rs 613 are as follows: Super Gold Pack, Gold Maxi, New Gold Sports Pack, New Diamond Pack, Platinum Pack, Platinum HD Pack, South Silver, South Silver Maxi, South Silver Sports, New South Gold, South Gold Maxi, New South Gold Sports, New South Diamond Pack, South Platinum Pack and New South Platinum HD.
Videocon d2h offers a robust lineup of channels and services totalling 525 national and regional channels and services across India.
DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
