iWorld
ErosNow launches on Jadoo TV OTT platform worldwide
MUMBAI: Jadoo TV’s parent company CloudStream Media, Inc has inked a partnership with Eros International to bring the ErosNow streaming service to the Jadoo TV over-the-top (OTT) streaming platform worldwide.
With this deal, Jadoo TV’s consumers will get instant access to Bollywood movies, television shows and music videos. Jadoo TV will make the ErosNow premium service available starting September 2015 for free to Jadoo4 users for the first year, amounting to a $100 value.
With this latest announcement, Jadoo TV continues to provide its customers with an industry leading line up of on-demand and live South Asian film and television content on its.
ErosNow premium service users on Jadoo TV will see films releasing immediately after their theatrical release and prior to their television release. ErosNow will also include in-house flagship original programming delivering shows with film-like production values. Content across several genres that include reality shows, adaptations of international series, and original productions spanning drama, comedy and thrillers will also be made available. Full seasons of these shows and series will be available for viewing exclusively on ErosNow.
“Partnering with Eros is an exciting opportunity for us as it significantly bolsters our on-demand content offering, allowing our customers access to the latest selection of high quality Bollywood and regional movies, television shows, and music videos. Jadoo TV is the leading platform for the South Asian diaspora, and we believe that this partnership will significantly change the digital media distribution landscape,” said CloudStream Media, Inc CEO and Jadoo TV founder Sajid Sohail.
iWorld
Anirudh Ravichander and Universal Music India join forces to take South India’s sound to the world
The composer behind 13 billion streams launches Albuquerque Records with UMI as its exclusive global partner
MUMBAI: Universal Music India has struck an exclusive partnership with Albuquerque Records, the freshly minted independent label of singer-composer Anirudh Ravichander, in a deal that bets big on South India’s booming pop and hip-hop scene going global.
The arrangement, announced on 17 March, will see Universal Music India handle future pop and hip-hop releases by Anirudh himself, as well as artists signed to the new label. A first release is already in the pipeline for April, featuring Anirudh.
The numbers behind the man are hard to ignore. Debuting in 2012 with the viral sensation “Why This Kolaveri Di”, Anirudh has since clocked over 13 billion audio streams across more than 770 tracks, cementing his position as the No.1 South Indian artist on Spotify by total streams. His fingerprints are all over some of the Tamil film industry’s biggest musical moments, from Hukum and Vaathi Coming to Arabic Kuthu and the A23 Theme.
But Albuquerque Records is a different beast. Built for the non-film space, it is designed to nurture independent talent and champion the next wave of Indian pop voices. “Universal Music India’s leadership in pop and hip-hop made them the natural partner,” said Anirudh. “I’m excited to take independent voices to audiences around the world.”
Universal Music India’s chairman and CEO Devraj Sanyal was equally effusive. “Anirudh represents the future of Indian music, bold, original, and with enormous potential,” he said. “Identifying transformative talent is our superpower, and this partnership reflects that belief.”
Sanujeet Bhujabal, managing director of Universal Music India, framed the deal as more than a distribution play. “Albuquerque Records represents Anirudh’s bold artistic vision in the world of pop and hip-hop,” he said. “True to his legacy of innovation, this partnership is set to establish yet another landmark creative space, this time for the emerging world of iPop and beyond.”
For Universal Music India, the deal deepens a long-running push into South India’s four key language markets: Tamil, Malayalam, Kannada and Telugu. The label already has regional imprints, film partnerships with Maddock Films and Excel Entertainment, and a growing non-film roster. Landing Anirudh, arguably the south’s most bankable music brand, is a statement of intent. South Indian music has the streams. Now it is coming for the world.
