MAM
Viiking appoints Omar Qureshi as CCO & biz head
MUMBAI: Viiking Media & Entertainment has appointed Bollywood & media expert Omar Qureshi as chief creative officer (CCO) and business head.
With Qureshi’s appointment, the Group will now enter the digital media and creative content market.
Viiking Ventures and Viiking Media & Entertainment chairman Sachiin Joshi said, “This is the most fabulous handshake to happen in the business of media and entertainment in a long time and will remains so for a long time. We, as a Group, are expanding in the areas of movies, movie content, short and long form content for digital. And who better than Omar – with his immense experience in all these zones – to spearhead these areas. He is a household name with Bollywood and a known face with TV, media and even the audiences. His experience and expertise shall only add greater value to Viiking as a company.”
Joshi further added, “We intend not only to become the biggest players in the digital content space out of India, we will also have the in-house expertise to select and make the best possible content for movies and the music space, that seem to be suffering from dearth of enough creativity. Omar is a master of that territory and we are very excited.”
Qureshi said, “When smart business meets smart content, the result is a spark that can set benchmarks and blaze new trails. With the kind of Group support and resources at the disposal of the Viiking Group, the ventures we are looking at shall be the place to visit, for sampling any kind of content across genres. With a focused eye on Bollywood and entertainment, we shall also foray into other genres.”
“With niche TV viewing going through asphyxiation by the larger GECs, and with content suffering from scarcity of originality, we hope to create shark tanks of expert teams, the best of breed in their domains, who will create businesses that will become a landing page for most consumers. With the Group’s interest in Bollywood and Tollywood movies, also looking internationally, I see a beautiful synergy and an exciting new zone that shall be the mother of all digital content, hopefully, sooner than we think. With the kind of vision, 70mm foresight and drive that Sachiin Joshi has, this seems immensely doable,” Qureshi concluded.
Brands
Tata Consumer Products highlights workplace bias with no repeat campaign
Women often repeat ideas to be heard; Tata campaign spotlights bias
MUMBAI: In many offices, a familiar moment unfolds. A woman shares an idea in a meeting. The room nods politely, then moves on. A few minutes later, someone else repeats the same thought and suddenly it lands.
This International Women’s Day, Tata Consumer Products is drawing attention to that quiet but persistent workplace dynamic through TheNoRepeatCampaign, an initiative that highlights how often women must repeat themselves before their ideas are acknowledged.
Conceptualised by Schbang, the campaign centres on a mockumentary-style film featuring a corporate employee known simply as “Doobara”, which literally means “again”. The character symbolises the many women across workplaces who find themselves restating their ideas during meetings, brainstorms and presentations before they receive recognition.
The campaign is grounded in research that reflects a broader workplace pattern. According to McKinsey & Company’s Women in the Workplace 2024 report, 39 percent of women say they are interrupted or spoken over in professional settings. Research by Perceptyx in 2022 adds to that picture, with 19 percent of women reporting frequent interruptions and 42 percent saying it happens at least sometimes.
Tata Consumer Products head of corporate communications and investor relations Nidhi Verma, said the campaign aims to bring a commonly experienced but rarely discussed bias into the open.
“Workplaces thrive when every voice is heard the first time it speaks. With #TheNoRepeatCampaign, we wanted to shine a light on a bias that many women experience but rarely gets called out openly. By encouraging teams to listen more consciously and acknowledge ideas fairly, we hope to create environments where contributions are valued for their merit, not the number of times they need to be repeated,” she said.
The film cleverly mirrors the very behaviour it critiques. Through deliberate repetition in the storytelling, viewers experience the subtle frustration of having a point overlooked until someone else echoes it back to the room.
The initiative also ties into Tata Consumer Products’ internal SpeakUp culture, which encourages employees to share ideas and feedback openly while emphasising the shared responsibility of listening and acknowledging contributions.
Schbang president of solutions Jitto George, said the insight behind the campaign came from everyday workplace observations.
“The insight was simple but powerful. Many women have experienced moments where their ideas gain traction only after someone else repeats them. We wanted the storytelling to reflect that reality in a way that feels relatable, slightly uncomfortable and difficult to ignore. The mockumentary format helped capture that everyday dynamic while prompting viewers to rethink how conversations unfold in their own workplaces,” he said.
Aligned with International Women’s Day 2026’s theme, “Give To Gain”, the campaign underlines a simple message. When organisations give attention, acknowledgement and visibility to women’s voices, the entire workplace benefits.
After all, when good ideas are heard the first time, they do not need a second attempt.
