Brands
BSH Home Appliances celebrates multiple design accolades
Mumbai: BSH Home Appliances Pvt. Ltd., a subsidiary of BSH Hausgeräte GmbH, a global leader in the home appliance industry, proudly unveils its recent triumphs in securing a plethora of prestigious accolades spotlighting Design Excellence and unparalleled user experience. Reflecting a steadfast dedication to innovation and consumer-centric ethos, BSH India has clinched an impressive array of five iF Design Awards and four India Design Marks for its range of home appliances designed and manufactured in India. These accolades underscore BSH’s unwavering commitment to crafting ‘Make-in-India-for-India’ products that not only elevate the aesthetics of the modern home but also enhance the everyday lives of consumers through intuitive and cutting-edge design.
iF Design Awards, recognized globally as the pinnacle of design excellence, witnessed participation from 72 countries, with an impressive 10,807 submissions. The coveted iF label not only symbolizes superior design but also signifies a steadfast commitment to excellence. On the other hand, the Indian Design Mark (IMARK), instituted by the Indian Design Council, serves as a definitive symbol of distinguished product excellence. Together, these accolades highlight the international and domestic recognition bestowed upon outstanding designs, underscoring the importance of innovation and quality in today’s competitive market.
These recognitions showcase BSH India’s commitment of keeping user experience as the core of the business by providing innovative solutions that cater to the diverse needs of consumers, offering both functionality and superior aesthetic appeal.
1 Bosch top load washing machine: Tailored with features and design to suit Indian consumers and their unique requirements. It is a first of its kind machine that mimics hand wash with true portability allowing consumers to move the machine like a luggage trolley.
2 Bosch emPACT 3door Maxflex: Boasting a distinctive compartment that allows consumers to expand their fridge or freezer space as needed, marking India’s first flexible refrigerator
3 Bosch emPACT 2door top freezer: Featuring a 20:80 split ratio, offering consumers a spacious fridge space and a compact freezer space, providing optimal usage flexibility. India’s first fridge with this split ratio for the target users who uses less of freezer and more of fridge
4 Bosch Tabletop cooktop: Designed with two larger burners to facilitate quicker cooking, spaciousness for multitasking, and easy cleanability, addressing common user concerns, especially with Indian cooking. India’s first cooktop with innovative tilt-stand feature allowing users to effortlessly clean the kitchen countertop.
5 Bosch Chulha: Revolutionizing the traditional chulha landscape with a modern, affordable upgrade, catering to users in rural India. With its innovative design, harnessing the power of natural airflow, it achieves an impressive thermal efficiency of 23% without the need for additional fans – representing a remarkable 57% increase in efficiency compared to conventional 3-stone stoves.
Commenting on the achievements, BSH Home Appliances MD & CEO Saif Khan said, “At BSH Home Appliances, we place consumers at the heart of our innovations. We continually assess consumer needs to ensure our products not only meet but exceed their expectations. These accolades validate our strong commitment to consumer-centricity, ensuring every interaction with our products enhances our customers’ lives, simplifying tasks, contributing to sustainability, and infusing joy into daily routines. Our aim is not just to provide functional appliances, but to enrich lifestyles and promote a more sustainable future for all.”
Brands
Raj Cooling Systems launches Agreyas appliances brand
Emraan Hashmi named brand ambassador for consumer appliance push.
MUMBAI: A company known for cooling solutions is now heating up its ambitions in the home appliances market. Raj Cooling Systems Pvt. Ltd. has launched a new consumer appliances brand, Agreyas, marking its entry into India’s rapidly expanding home appliances sector valued at more than Rs 1.5 lakh crore. The move represents a strategic diversification for the company, which has traditionally focused on cooling solutions for residential, commercial and industrial applications. Through Agreyas, the firm plans to tap into growing consumer demand for energy efficient and technology driven household appliances.
To build brand visibility, Agreyas has appointed Emraan Hashmi as its brand ambassador. The campaign has been developed under the banner of Zoommantra Productions, with actor and filmmaker Rohit Roy contributing to the creative direction.
The brand’s initial portfolio will include mid premium air conditioners, washing machines, geysers and other white goods designed to cater to modern Indian households seeking efficient and reliable appliances.
Raj Cooling Systems, founder and chairman Kalpesh Ramoliya said the launch aligns with the company’s broader expansion plans.
“The launch of Agreyas is in line with our vision to build a strong presence in India’s consumer electronics and home appliances market. The brand has been developed as a standalone identity to meet the evolving needs of Indian consumers,” he said.
Hashmi said the collaboration comes at a time when Indian buyers are increasingly looking for innovative and functional home solutions.
“I’m looking forward to working with Agreyas at a time when consumers are seeking more innovative and efficient home products. The brand reflects changing consumer behaviour around functionality, innovation and ease of use,” he said.
Raj Cooling Systems plans to invest around 10 million dollars in developing the brand, with an additional 5 million dollars earmarked over the next three to five years for product development and distribution expansion.
Agreyas will follow a multi channel distribution approach, selling through online platforms, retail outlets and dealer networks aimed at both urban and semi urban markets across India.
With the launch, the company is positioning Agreyas as a standalone consumer facing brand while continuing to leverage its existing manufacturing, engineering and research capabilities built through its core cooling solutions business.
