MAM
Airtel Delhi Half Marathon 2015 ropes in Seiko as official ‘Timing Partner’
MUMBAI: Sports management and marketing company Procam International has roped in Seiko as the official ‘Timing Partner’ for the Airtel Delhi Half Marathon (ADHM) 2015. This is Seiko’s maiden alliance with the half marathon to be held in Delhi on Sunday, 29 November 2015.
Seiko decided to come onboard for Delhi having sponsored the Standard Chartered Mumbai Marathon 2015 (SCMM 2015) and TCS World 10K 2015. With this partnership, all three events join the ranks of international sporting events such as the Olympics, the Commonwealth Games, the IAAF World Championships in Athletics and the FIFA World Cup, all of whom Seiko has provided its timing technology and served as Official Timer.
Keeping true to the tradition of partnering with major brands globally, Seiko will join a list of partners and sponsors partnering the ADHM, SCMM, and TCS World 10K Bengaluru.
Procam International joint MD Vivek Singh said, “Over the years Seiko has associated with some of the most significant international sporting events and through those associations has built a stellar reputation for itself. Having had them onboard during the Standard Chartered Mumbai Marathon 2015, and TCS World 10K Bengaluru 2015, we are delighted to welcome them to the beautiful city of Delhi for the ADHM, and are also pleased to be our partner of three events in India. We are sure that this is just the beginning of a long-standing association with the world’s leading time-keepers.”
“Our maiden partnership with Procam International for the Standard Chartered Mumbai Marathon 2015 and TCS World 10K Bengaluru 2015 was a success. The run attracted world’s top distance runners and emphasised on the growth of the running revolution in the country, and we hope Delhi is an encore in terms of the enthusiasm as well. As a brand that believes in supporting the growth of sport Seiko is glad to associate with the ADHM 2015, as the event’s Official Timing Partner and we hope to contribute to its success,” added Seiko India president Atsushi Kaneko.
Brands
Hardik Jhaveri named senior director marketing at Colgate-Palmolive Asean hub
Former Hill’s Pet Nutrition general manager returns to the company to steer marketing for South Asean from Kuala Lumpur
KUALA LUMPUR: Hardik Jhaveri has been appointed senior director marketing for the South Asean hub at Colgate-Palmolive, marking a return to the consumer goods major after a three year stint with Hill’s Pet Nutrition. He will be based in Kuala Lumpur and will lead marketing strategy for the region.
Jhaveri joins the role after serving as general manager at Hill’s Pet Nutrition in Taipei, where he led a cross functional team and oversaw the business with full profit and loss responsibility. The role placed him at the helm of operations in Taiwan, managing growth in what he described as a start-up style environment within a global multinational.
Before that, Jhaveri spent over a decade with Colgate-Palmolive across several marketing and innovation roles in Asia. As associate director innovation for Apac excluding China, based in Hong Kong, he led new product development and launches across multiple markets.
His portfolio ranged from developing specialised oral care products such as a diabetes focused toothpaste for the Indian market to launching premium oral care experiences under the Colgate Total brand in Australia. Alongside innovation, he also worked on launch planning, brand strategy and communications for the company’s oral care portfolio.
Earlier in his Colgate-Palmolive journey, Jhaveri held roles including marketing manager innovation, senior brand manager and brand manager. His work spanned urban and rural markets in Mumbai and customer development responsibilities in the Greater Kolkata Area.
Prior to his long association with Colgate-Palmolive, Jhaveri worked as brand officer home care at Unilever, where he helped drive marketing initiatives for the Rin detergent brand, including nationwide relaunch and on ground activation campaigns.
He began his career in advertising with Bates David Enterprise, working on brands such as IDBI Bank, The Leela Hotels and The Times of India.
Jhaveri holds a post graduate programme in management from the Indian School of Business and has also completed a level 4 diploma in wine from the Wine & Spirit Education Trust.
Announcing the move, Jhaveri said he is excited to begin his new chapter at Colgate-Palmolive’s South Asean hub and thanked colleagues and mentors who supported his journey at Hill’s Pet Nutrition.
