iWorld
Netflix to launch in HK, Taiwan, S. Korea & Singapore in early 2016
MUMBAI: Netflix, Inc. will expand into Hong Kong, Taiwan, South Korea and Singapore in early 2016 as it moves to complete its global rollout by the end of 2016.
Once launched, Internet users will be able to subscribe to Netflix and instantly watch a curated selection of popular TV shows and movies in high-definition or even Ultra HD 4K on nearly any Internet-connected screen. Additionally, younger viewers will find a wide selection of programming for kids. Netflix will be localized, offering subtitles for most content.
“Consumer demand for foreign movies and TV shows is high in Hong Kong and Taiwan, where great stories from around the world appeal to such international cultures. The combination of increasing Internet speeds and availability of smart phones and TVs will provide consumers with the anytime, anywhere ability to enjoy their favorite movies and TV shows on the Netflix service,” said Netflix CEO Reed Hastings.
With a constantly improving user experience, advanced personalisation technology and a curated selection of TV shows and films, Netflix members are able to create their own viewing experience and can easily discover new favorites, while reconnecting with popular characters and stories.
Netflix members connected to the Internet can watch whenever, wherever they like, and on any device they choose. Members can start watching on one device, pause, and then pick up where they left off on another, at home or on the go.
Netflix will be available at launch on smart TVs, tablets and smartphones, computers and a range of Internet-capable game consoles and set-top boxes. Additional details on pricing, programming and supported devices will be available at a later date.
iWorld
Atrangii OTT partners with Amazon MX Player to expand global content reach
Deal brings originals and catalogue to Prime Video, widening audience access
MUMBAI: Atrangii OTT has entered into a strategic content partnership with Amazon MX Player, in a move designed to significantly expand the reach of its content across India and global markets.
As part of the agreement, Atrangii’s existing library along with select upcoming originals will also be made available on Amazon Prime Video, giving the platform access to a far wider audience base.
The partnership positions Amazon MX Player as a key hub for Atrangii’s content slate, which includes titles such as Koi Jaaye Toh Le Aaye, Shiddat, Marham, Khamosh Aahatein, and Kanpuriya. Known for its focus on thrillers, romance and unconventional narratives, Atrangii has been building a niche with bold, genre-driven storytelling.
Atrangii OTT CEO Avinash Dugar said, “We are delighted to partner with Amazon MX Player to bring Atrangii OTT’s storytelling to a much wider audience. This collaboration allows us to scale our creative ambitions while continuing to produce compelling originals.”
The move reflects a broader trend of OTT platforms leveraging partnerships to scale distribution without compromising on content identity. For Atrangii, it offers both visibility and scale, while for Amazon’s platforms, it strengthens content diversity.
With audiences now able to access Atrangii’s catalogue across multiple platforms, the partnership sets the stage for wider discovery and deeper engagement, as competition in the streaming space continues to intensify.
