DTH
Videocon d2h ropes in Himanshu Dhoreliya as content head
MUMBAI: Videocon d2h has appointed Himanshu Dhoreliya as content head. Reporting to CEO Anil Khera, he will be based in Videocon d2h’s Mumbai headquarters.
Himanshu Dhoreliya comes to Videocon d2h with an impressive track record and more than a decade of experience in content development, content management and channel distribution for leading media and entertainment companies.
Videocon d2h executive chairman Saurabh Dhoot said, “The expertise that Himanshu Dhoreliya brings to the table will definitely add to and strengthen our content management bandwidth. This is an especially vital role & I believe that with his extensive experience & leadership, he will bring the best for brand Videocon d2h.”
Videocon d2h CEO Anil Khera dded, “We are very pleased to welcome Himanshu Dhoreliya as content head, a role that will benefit greatly from his intuitive knowledge of the DTH industry. We are hopeful that he will help lead Videocon d2h in developing innovative content acquisition strategies while maximizing the use of our services to fulfil the needs of our valued customers – all, of course, keeping in sync with Videocon d2h’s goal of being the best in the industry.”
Dhoreliya former CEO and co-founder of TelevisionPost.com, has held positions with MSM Discovery Private Limited, the joint venture broadcast distribution company owned by Multi Screen Media and Discovery Networks, as well as ESPN Software.
DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
