e-commerce
Snapdeal appoints Twitter’s Rahul Ganjoo as vice president – technology
MUMBAI: Snapdeal has appointed Rahul Ganjoo as vice president in its technology team. In his new role, Ganjoo will augment the company’s efforts to enhance customer experience across various Snapdeal platforms. He will also focus on program management and help build the most innovative tech company in the world.
Prior to his appointment at Snapdeal, Ganjoo has spent more than two years at Twitter where he worked on solving high visibility problems such as large scale spam and targeted abuse. He was working out of the company’s headquarters in San Francisco, USA.
Ganjoo also worked on evangelising agile practices across engineering teams. His previous stints were with companies like Six Apart, Symantec, Thoughtworks and Wipro Technologies, where he built program management teams, led the execution of large scale programs and instituted processes to make engineering organisations more effective.
Snapdeal co-founder Rohit Bansal said, “We are very excited to have Rahul on-board. He comes with 15 years of rich experience across various domains with his last stint being Twitter, a consumer facing high-decibel platform. Snapdeal is a consumer oriented technology company with an exponential daily traffic .Rahul’s expertise in identifying, monitoring, rationalising and controlling the interdependencies between projects will ensure optimal utilisation of resources which will enhance efficiencies of our platform. Snapdeal is growing at lightning speed and it’s important for us to adopt a cohesive approach towards technology enabled processes to offer consumers a seamless experience. I am sure Rahul will play a notable role in bringing synergies within Snapdeal’s internal processes and I wish him luck as he starts his journey with Snapdeal.”
Ganjoo added, “I’m incredibly excited to join the young and energetic Snapdeal family. E-commerce in India is a very interesting space and I am sure that my journey with the company will be a huge learning experience. My focus will be on institutionalising best of breed product development practices to ensure Snapdeal is a world class engineering organisation. I am looking forward to contributing to Snapdeal’s vision of creating the most impactful digital e-commerce system by closing the gap between strategy and execution.”
e-commerce
Instamart and Duolingo launch street spell check campaign for Instaprint
Duo the owl fixes signboard typos across cities to showcase instant printing.
MUMBAI: If spelling mistakes had a sworn enemy, it might just be a bright green owl with a printer. Instamart has teamed up with language learning platform Duolingo for a quirky nationwide campaign that turns everyday spelling errors into a public spectacle while promoting its instant printing service, InstaPrint. The playful activation takes aim at the many misspelled shop boards and public signs scattered across Indian streets. From “saloons” that promise haircuts rather than drinks to menus and posters peppered with punctuation mishaps, the campaign sends Duolingo’s mascot Duo on a mission to restore linguistic order.
Armed with Instamart’s instant printing feature, Duo prints corrected versions of the mistakes on the spot and pastes them over the originals. The result is a series of humorous street interventions that have quickly begun circulating on social media.
Photos and videos of the grammar correcting owl have been widely shared online, with amused users reacting to the unexpected spell check patrol. One user joked, “Ab ayega na maza bhidu,” capturing the internet’s delight at the unusual campaign.
Behind the humour lies a practical message. The activation is designed to showcase the capabilities of Instaprint, Instamart’s printing service that allows users to print documents and posters almost instantly.
The company says the feature is meant for everyday needs such as printing resumes, visa documents or last minute posters without the usual scramble to locate a print shop.
Instamart introduced Instaprint in 2025 across select metropolitan cities including Bengaluru, Mumbai and Delhi. The service allows users to order printed materials directly through the platform, extending the quick commerce model beyond groceries and household essentials.
By combining Duolingo’s famously persistent owl with India’s street level spelling quirks, the campaign taps into the internet’s long running fascination with grammar mistakes while demonstrating a real world use case for instant printing.
After all, in a world full of typos, sometimes what you really need is a quick printer and a very determined language teacher.
