Ad Campaigns
Amitabh Bachchan joins campaign to give up LPG subsidy
NEW DELHI: Megastar Amitabh Bachchan has joined the GiveItUp movement where he will encourage people to give up the subsidy on LPG to benefit those who cannot afford it.
Acknowledging the gesture, Petroleum and Natural Gas Minister Dharmendra Pradhan said that such a noble gesture by Bachchan would surely inspire many others to join GiveItUp, a movement committed to bring smiles to millions of poor households by providing them access to clean fuel (LPG).
As on date, he said more than three million people have surrendered their LPG subsidy in response to the appeal made by Prime Minister Narendra Modi on 27 March.
Modi had also promised that the money saved from this effort will be utilised to provide LPG connection to poor households.
Modi had also talked about the GiveItUp movement during his recent MannKiBaat. He had mentioned, “Lakhs of families have given up their gas subsidies. These are not rich people. This is a silent revolution.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
