Hollywood
Strengthening Bollywood & Hollywood ties to be discussed at Regional Pravasi Divas in LA
NEW DELHI: The significant media, cultural and entertainment engagement between India and the United States will be one of the primary subjects of discussion at the ninth Regional Pravasi Bharatiya Divas in Los Angeles next month.
Ways of strengthening ties between Bollywood and Hollywood would also be discussed in the meet to be held on 14 and 15 November.
The RPBD will be organised by the Consulate General of India in San Francisco and the India Embassy in Washington DC in collaboration with the major community organisations of People of Indian Origin in the USA and the Overseas Indian Affairs Ministry.
Various official forums for India-US collaboration will also participate in the RPBD.
The RPBD Los Angeles will celebrate the presence of the single largest population of overseas Indians in any one country and strengthen the social, economic and political bonds between India, the USA and the Indian Diaspora.
India and the USA share a growing partnership in almost all sectors vital to their economies. Indian Americans have made a significant impact in IT, medicine, academia, banking, hospitality, science and technology and also as entrepreneurs engaged in thriving businesses. The RPBD Los Angeles will focus and build on these synergies and collaborations, through seminars and discussions involving major stake holders on both sides.
The concept of Pravasi Divas, which is to be held from 8 to 10 January in New Delhi next year, was given by a committee set up by then Prime Minister A B Vajpayee to cement ties with the Diaspora. The date was chosen since it was on 9 January that Mahatma Gandhi emigrated from South Africa to India to lead the freedom struggle in the early part of the last century.
Hollywood
Disney sells out ad slots for 98th Oscars broadcast
Strong demand for live events turns the Academy Awards into a global, multi-platform marketing moment
NEW YORK: Hollywood’s biggest night has also become one of advertising’s hottest tickets. Disney has sold out all advertising inventory for the 98th Oscars, underscoring the growing demand from brands eager to ride the cultural wave of major live events.
The sell-out marks the sixth consecutive live tentpole success for Disney Advertising. The streak includes last year’s 97th Oscars, the 59th Annual CMA Awards, and Dick Clark’s New Year’s Rockin’ Eve with Ryan Seacrest, signalling strong appetite among marketers for moments that bring audiences together in real time.
For advertisers, the Oscars are no longer just a single night of glitz and gold statues. Disney’s “Content Everywhere” strategy has expanded the awards show into a sprawling, multi-platform brand playground spanning linear television, streaming, social media and digital content.
“Live continues to be one of the most powerful ways for brands to connect with engaged audiences at scale, and the Oscars represent the very best of culture, creativity and community,” said Disney Advertising SVP, entertainment and streaming solutions John Campbell. He added that the company has reshaped the show’s commercial potential into a connected experience that stretches well beyond the broadcast.
Brands such as Mazda, Pfizer and Volkswagen of America are tapping into Disney’s wider ecosystem, appearing across original content segments including Know Your Movies on Hulu and Critically Acclaimed on Disney+. Partnerships also extend to social media through TikTok Pulse Premiere and to custom brand storytelling created by Disney CreativeWorks.
The result is what Disney calls the “Oscars Everywhere” approach. Rather than a few high-profile ad breaks, advertisers now find themselves woven through a series of moments before, during and after the ceremony.
These include On The Red Carpet at The Oscars, a live pre-show syndicated across major local markets and streamed nationwide, and the After the Oscars Show, which keeps the conversation going once the final award has been handed out.
This year’s sponsors include Rolex, returning for its ninth year, and Burger King, which joins the Oscars advertiser roster for the first time. Other brands in the mix include Disney Cruise Line, Dunkin’, Eli Lilly and Company, Eucerin, Intuit TurboTax, L’Oréal, McDonald’s, Microsoft, Miebo, Paris Baguette, Peacock, Starbucks, State Farm, Toyota and Verizon.
The 98th Oscars will take place on March 15, 2026, at the Dolby Theatre at Ovation Hollywood. The ceremony will be broadcast live on ABC and streamed on Hulu, reaching audiences in more than 200 territories worldwide.
