MAM
Sidharth Malhotra named New Zealand’s tourism ambassador for India
MUMBAI: Actor Sidharth Malhotra has been named as New Zealand’s tourism ambassador for India.
The actor will get his first taste of New Zealand next week before beginning his new role. A keen nature lover, traveller and extreme explorer Malhotra says he wants to experience everything a destination has to offer and he has an action packed itinerary during his visit here.
Malhotra’s last movie Brothers released last month and he is currently working on two more films.
As part of his stay in New Zealand, Malhotra will film a video highlighting New Zealand’s scenery, adrenalin packed activities and cultural experiences that will be incorporated into Tourism New Zealand’s campaign work in India. He will also deliver messages about safe driving, encouraging Indian visitors to take care on New Zealand roads.
Tourism New Zealand director of trade, PR and major events René de Monchy said, “Being able to work with someone like Sidharth Malhotra is another fantastic opportunity for Tourism New Zealand. We know from past experience of working with celebrities like China’s Huang Lei and actress Yao Chen, their influence through popular culture, particularly through social media channels is enormous.”
Monchy added, “India is an important emerging market for New Zealand. We saw a surge of interest from Indian visitors as a result of the 2015 ICC Cricket World Cup and I am sure the appointment of Sidharth as our ambassador will further add to that interest.”
From 11-19 October Malhotra will visit Northland, Wellington and Queenstown.
Brands
Safex Group appoints Richa Malhotra as group chief financial officer
Former Standard Chartered executive to steer finance
NEW DELHI: Safex Chemicals has appointed Richa Malhotra as group chief financial officer, strengthening its leadership team as the company prepares for the next phase of expansion in specialty chemicals and global agrochemicals.
In her new role, Malhotra will lead the group’s financial strategy, capital architecture and governance framework as Safex scales operations across multiple verticals including branded formulations, specialty chemicals and contract manufacturing.
A chartered accountant and graduate of Shri Ram College of Commerce, University of Delhi, Malhotra brings more than two decades of experience in business finance, strategic planning, corporate banking and client management.
Before joining Safex, she served as executive director, financial markets at Standard Chartered, where she led teams across India and Sri Lanka and worked closely with large corporates, global subsidiaries and commercial banking clients. Her expertise includes capital structuring, treasury operations, risk management and financial markets led financing solutions.
Safex Group promoter director and joint managing director Piyush Jindal, said the appointment comes at a pivotal time for the company. “Safex stands at an inflection point as we build an integrated platform across branded formulations, specialty chemicals and contract manufacturing. Richa’s experience across global financial institutions will strengthen our financial discipline and help unlock value across the group,” he said.
Malhotra said she was looking forward to contributing to the company’s next chapter of growth. “Safex has built a strong reputation over 35 years with its focus on integrity, innovation and agricultural insight. I am excited to be part of the organisation as it expands its footprint in India and global markets,” she said.
The appointment comes as Safex continues to strengthen its financial foundations and scale operations internationally, positioning itself for future growth milestones.
