iWorld
HomeShop18 launches ‘18 Shringaar’ a revolutionary makeover show
MUMBAI: Its new, it’s revolutionary and it is the first time ever on any television shopping channel in India. HomeShop18, India’s first comprehensive television shopping channel also available on the web and mobile, is all set to create history yet again with the launch of ‘18 Shringaar’, a makeover show for women. The products featured during this show will give a complete new look to women this festive season. This ‘not to be missed’ new lifestyle show will be launched on 12th Oct ’15, 1 PM onwards is all set to inspire today’s women to adorn themselves with the latest products and trends to get that perfect look they’ve always wanted.
The show aptly called ‘18 Shringaar’ will feature three products that will offer one complete look in a single show, an innovative concept, for 6 days a week. Hence, 18 products in a week or 6 makeovers or complete new looks. This first ever ‘makeover show’ by any television shopping will guarantee an extra tinge of glamour to the wardrobe of shoppers.
Speaking on the show, Homeshop18 chief operating officer Vikrant Khanna said, “HomeShop18 has always been at the forefront of innovation. With the launch of 18 Shringaar, we maintain our pioneering status by launching the first ever makeover show on any Indian television shopping channel. The show is poised to bring another wave of disruption in the Indian television shopping segment and alter the way Indian consumers perceive virtual retail. The show targeted at women, our core customers will offer products that are specially designed to fulfil an aspirational look with respect to their personal style statements.”
“With the onset of the festive season 18 Shringaar focuses on the latest fashion and trends that our customers across India can replicate to get a new dazzling look,” added Khanna.
Products available on 18 Shringaar will be centred around a particular theme every day and will feature categories such as apparel, jewellery, beauty and footwear. Every show will have a central theme that will focus on a particular look for that day and all products will be in-line with that theme. The looks curated during the shows will range from Bollywood Diva to College Look to Office and many more.
So if you have been waiting for the right opportunity to give yourself a stylish makeover without burdening your wallet, here’s your chance. Tune into Homeshop18 12th October, 1pm onward and gift yourself a completely new look this festive season!
iWorld
Epic Company launches unified Epic Studio for films and OTT
Vivek Krishnani to head films business; Samar Khan leads OTT & Television.
MUMBAI: Epic just merged its creative superheroes under one cape because when films and OTT need to fight for attention together, you don’t keep them in separate universes. The Epic Company has launched Epic Studio, a next-generation creative and production powerhouse that unites Juggernaut Productions and Movieverse Studio under a single banner. The move creates a streamlined, scalable platform for premium storytelling across theatrical films, OTT originals, television, digital-first formats and branded content.
Vivek Krishnani has been appointed chief executive officer, Epic Studio (Films), overseeing the theatrical and film business with a focus on culturally resonant narratives across Hindi, Telugu, Tamil, Gujarati and Malayalam cinema. Samar Khan continues as chief executive officer, Epic Studio (OTT & Television) and retains his role as chief content officer for Docubay and Epic On.
The Epic Company managing director Aditya Pittie said, “Epic Studio brings together our entire creative ecosystem under one unified studio vision. This is not just an integration of verticals, but the creation of a collaborative environment where writers, filmmakers, creators, and brand partners can seamlessly develop and scale stories across formats and screens.”
Vivek Krishnani added, “We are building an audience-focused mainstream film studio committed to delivering fresh, engaging, and innovative stories for both theatrical and streaming platforms.”
Samar Khan commented, “This alignment allows us to approach storytelling with a unified studio mindset. We are building IP under one creative umbrella, with scale and longevity in mind from inception.”
The unified structure eliminates silos, enabling ideas to flow fluidly from concept to screen while adapting to evolving audience behaviour. Epic Studio positions itself as a creator-led ecosystem championing purposeful, resonant storytelling with commercial strength.
In an entertainment landscape where stories now leap between screens faster than plot twists, Epic isn’t just building a studio, it’s crafting a single launchpad where every tale gets the best shot at soaring across every platform.
