Brands
PVR opens three screen multiplex in Kolhapur
MUMBAI: Multiplex player PVR has opened a new multiplex at DYP City Mall in Kolhapur, Maharashtra.
The three screens multiplex with a seating capacity of 726, enabled with state of art technology and 3D technology with 7.1, became operational from 22 October.
With the opening of this multiplex at Kolhapur, PVR’s screen count in Maharashtra has touched 138 across 34 properties. Pan India, the multiple chain now operates 477 screens at 107 locations across 44 cities in 15 states and 1 Union Territory.
PVR joint managing director Sanjeev Kumar Bijli said, “Our debut in Kolhapur is an earnest attempt to bring in the multiplex culture to the city. We want to make sure that the best in class cinematic experience is accessible to all our patrons, not only metros but to tier 2, tier 3 cities.”
“Kolhapur is a film city for the cinema lovers and we see tremendous scope and potential in this market to launch our property. I would like to extend my gratitude to the mall developers, Mr Sanjay Dnyan Deo Patil of DYP Group, who has provided us the most suitable location – in the heart of the town, which is easily accessible to our patrons not only in Kolhapur, but also in adjoining cities like Belgaum, Bhiwandi, Ichalkarangi etc,” he added.
PVR Cinemas CEO Gautam Dutta said, “From being an industrial hub for the entrepreneurs, to a favourite tourist destination for the explorers; Kolhapur breeds a population with varied interests. But one thing, which binds everyone is cinema; no wonder that the city plays a host to so many important film festivals. This is PVR’s debut project in Kolhapur.”
The opening of this cinema is a part of PVR’s organic growth strategy of PAN India expansion and increasing its presence in major cities.
Brands
Aptronix unveils ‘Big & Beyond’ campaign, opens largest store in Hyderabad
Naga Chaitanya, Sobhita front push as retailer expands premium Apple experience
HYDERABAD: Aptronix has rolled out its most ambitious brand push yet with the launch of the ‘Big & Beyond Aptronix’ campaign, alongside the opening of its largest retail store in India.
The campaign features actors Akkineni Naga Chaitanya and Sobhita Dhulipala as brand faces, signalling a sharper focus on aspirational, experience-led retail as the company scales its presence in the premium Apple ecosystem.
At the centre of the rollout is a new 8,000 sq. ft. flagship outlet at Sarath City Capital Mall, now the largest Aptronix store in the country and among the biggest Apple Premium Reseller formats in India. The space is designed to offer immersive product discovery, personalised guidance and integrated service support, positioning the store as more than just a point of sale.
The campaign itself leans into themes of scale, ambition and accessibility, aiming to connect with a younger, increasingly design-conscious generation of Apple users. By pairing celebrity appeal with in-store experience, Aptronix is looking to deepen emotional engagement while reinforcing its premium positioning.
A key pillar remains its ‘Limitless Aptronix Exchange’ programme, which offers customers simplified upgrade paths, transparent pricing and wider access to Apple devices. The initiative has been central to driving adoption by making high-end technology more approachable for a broader audience.
Premium Lifestyle and Fashion founder & owner Sutinder Singh said the new store reflects a long-held belief that Indian consumers should have access to the best Apple retail experience without compromise. He added that the campaign’s celebrity faces mirror the brand’s core values of elegance, ambition and confidence.
Aptronix CEO Meghna Singh said the ‘Big & Beyond’ theme reflects how the company operates, with a focus on building a best-in-class retail experience. She noted that the Hyderabad launch and the campaign together signal Aptronix’s intent to set new benchmarks in the category.
With this dual push of scale and storytelling, Aptronix is not just expanding its footprint but also redefining how premium tech retail is experienced in India.
