iWorld
IndiBlogger to host event on blogging and digital content
MUMBAI: The social networking site IndiBlogger has registered 642 bloggers from across India on their BNLF: Blog Now, Live Forever event.
The event will be headlined by international speakers including international bloggers Jeff Bullas, Christoph Trappe and Indian bloggers including Kanan Gill, Purba Ray, Arnab Ray, Anshul Tewari and author Preeti Shenoy.
Bruce Dickinson, the lead singer of Iron Maiden will also be present as a special guest to talk about his life’s journey as an entrepreneur.
BNLF is to be held at The Lalit Hotel in Mumbai on 31 October and 1 November, 2015. The tagline of the event is ‘Where every note is a Keynote.’
Speaking about the core object of BNLF, IndiBlogger founder Renie Ravin said, “BNLF aims to establish Indian bloggers as key voices of the generation, who have the unique ability to inspire the masses through both experiential and creative content.”
The agenda also includes creating awareness on the power of the fifth estate and its responsibility to effect change from a man-on-the-ground perspective, she added.
The BNLF audience comprises not just bloggers, but also brand managers, digital media professionals and agency honchos. IndiBlogger’s 106 registered members have signed up to manage and host this event along with the organisers.
The first day of the conference will feature talks on blogging concepts that will be of value to bloggers and businesses of varied levels of experience and help them leverage content through blogging. Keynotes are specifically designed to help people learn and adapt to the fast changing world of information sharing. Attendees will be exposed to the key elements of global blogging success, get insights into different methodologies of sharing content (including video content), and listen to inspiring success stories of people who used their blogs to achieve their goals.
Commenting on BNLF, Jeff Bullas (Ranked #8 on Forbes The World’s Top 40 Social Marketing Talent) said, “Creating an online digital brand means that your voice will be heard even when we no longer breathe. So the web will indeed create a form of immortality or legacy for bloggers.”
The second day of BNLF will have bloggers formalising current practices and getting technically equipped through expert workshops, which will feature curriculum from Christoph Trappe on the subject ‘Six steps to stop traditional marketing and start authentic blogging’ and ‘7 Key Steps to Blogging Mastery’ by Bullas.
iWorld
T20 World Cup ’26: India–England semi-final sets global streaming record of 619 million views on JioHotstar
India–England semi-final records 65.2 million peak streams
MUMBAI: The ICC Men’s T20 World Cup 2026 set a new milestone in global sports streaming, as the India–England semi-final drew record digital audiences on JioHotstar.
The match on 5 March registered 65.2 million peak concurrent viewers, the highest ever recorded for a live event on any streaming platform worldwide. The semi-final also generated 619 million views, making it the most streamed T20 international match in history.
The landmark audience numbers were driven largely by viewers in India, setting a record achieved within a single market, rather than through aggregated viewership across multiple countries.
The high-scoring encounter between India national cricket team and England cricket team produced 499 runs across both innings, fuelling widespread fan engagement across platforms.
According to the International Cricket Council, the digital record surpassed the previous global benchmark of 65 million concurrent viewers, set in November 2024 by another international streaming platform.
Across television and digital platforms combined, the semi-final reached more than 320 million viewers, while total watch time exceeded 23 billion minutes, making it the most watched T20 international match ever.
“This World Cup demonstrates the immense passion of cricket fans and the progress made in bringing the game closer to audiences worldwide,” said ICC chairman Jay Shah.
“This moment reflects the scale of cricket fandom in India and the technological capability required to serve hundreds of millions of viewers simultaneously.”
JioStar vice-chairman Uday Shankar, said the audience surge underscored the future of large-scale digital entertainment.
“One in every three Indians tuned in to watch the second semi-final. Delivering such an experience at scale requires the very best of technology,” he said.
The 619 million views during the match also eclipsed the 533 million views recorded during the final of the ICC Men’s T20 World Cup 2024.
With the final yet to be played, the 2026 tournament has already set multiple benchmarks in audience reach and digital engagement.
India will face the New Zealand national cricket team in the final on 8 March at the Narendra Modi Stadium in Ahmedabad. The match will be broadcast on the Star Sports Network and streamed on JioHotstar.
