MAM
‘One India One Emotion’: Jos Alukkas unveils new ad film
Mumbai: Jos Alukkas, a prominent retail jewellery group, has unveiled its next film under the ‘One India One Emotion’ series. The ad showcases a wedding scene that brings two distinct cultures together as its central story. The film harmoniously combines Manipuri and South Indian traditions, attire, and ornamentation. Starring Madhavan as the central character of the film, who has already captivated audiences with his portrayal.
The background music, incorporating traditional Manipuri dhol players, further enhances the visual experience.
“Every wedding reflects the rich tapestry of India’s diverse culture. This intricate beauty is also echoed in the artistry of Indian jewellery. The ad film portrays the essence of this pround beauty of the country” – stated chairman Jos Alukka.
Keerthy Suresh and Anarkali Marikar collaborated first time for the debut advertisement in the One India One Emotion series.
The film marks the beginning of this year’s jewellery season, showcasing new offerings. Jos Alukkas’ commercial for the HUID campaign has garnered national attention.
Brands
Safex Group appoints Richa Malhotra as group chief financial officer
Former Standard Chartered executive to steer finance
NEW DELHI: Safex Chemicals has appointed Richa Malhotra as group chief financial officer, strengthening its leadership team as the company prepares for the next phase of expansion in specialty chemicals and global agrochemicals.
In her new role, Malhotra will lead the group’s financial strategy, capital architecture and governance framework as Safex scales operations across multiple verticals including branded formulations, specialty chemicals and contract manufacturing.
A chartered accountant and graduate of Shri Ram College of Commerce, University of Delhi, Malhotra brings more than two decades of experience in business finance, strategic planning, corporate banking and client management.
Before joining Safex, she served as executive director, financial markets at Standard Chartered, where she led teams across India and Sri Lanka and worked closely with large corporates, global subsidiaries and commercial banking clients. Her expertise includes capital structuring, treasury operations, risk management and financial markets led financing solutions.
Safex Group promoter director and joint managing director Piyush Jindal, said the appointment comes at a pivotal time for the company. “Safex stands at an inflection point as we build an integrated platform across branded formulations, specialty chemicals and contract manufacturing. Richa’s experience across global financial institutions will strengthen our financial discipline and help unlock value across the group,” he said.
Malhotra said she was looking forward to contributing to the company’s next chapter of growth. “Safex has built a strong reputation over 35 years with its focus on integrity, innovation and agricultural insight. I am excited to be part of the organisation as it expands its footprint in India and global markets,” she said.
The appointment comes as Safex continues to strengthen its financial foundations and scale operations internationally, positioning itself for future growth milestones.
