Brands
Homegrown brand Kaveri launches “Love by Kaveri”
Mumbai: ‘Love by Kaveri’, a new venture by Kaveri and the brainchild of renowned designer Kaveri Lalchand, with their ethos of “Love, Starts With You” is pleased to announce its new advent in the fashion and lifestyle industry. With a commitment to affordability, sustainability, and a passion for exquisite craftsmanship, Love By Kaveri offers a unique blend of ethically sourced apparel and handmade homeware that embodies the essence of love, style, and conscious living.
From casual anti-fit silhouettes to a variety of crafted accessories like stoles & scarves, handmade jewelry, totes, bags & clutches, Love By Kaveri’s myriad creations and designs are a testament to the brand’s commitment to affordability, and premium quality. Each piece is infused with natural hues, block-resist prints, and dip dyes, showcasing a blend of traditional artistry and contemporary flair.
‘Love By Kaveri’ is a perfect expression of love for all things creative, joyous, and beautiful. Influenced by the concept of timeless living, Love By Kaveri’s holiday and everyday range feature expressive styles that pay homage to nature with an abstract finesse. Crafted using sustainable fabrics like cotton, Tencel, and linen for apparel and jute, linen, and raffia for a carefully crafted collection of accessories, each piece and homeware is a perfect blend of individuality and self-expression of sustainable living.
“I believe in celebrating the beauty of life’s simple pleasures and expressing that joy through our creations,” said founder and designer Kaveri Lalchand. “Love By Kaveri is more than just a brand; it’s a lifestyle staple, a unique blend of sustainability, individuality, and our endeavor to ‘Lovely Living’, and that ‘Love starts with You.’
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
