Ad Campaigns
GPlus launched ‘The Tenure Campaign’ to mark ten years of publication
Mumbai: GPlus, Guwahati’s leading English weekly and hyper-local media brand, announced the launch of ‘The Tenure Campaign’ or Tenure Campaign, celebrating 10 years of being the city’s voice and media companion. The Campaign is celebrating this significant milestone by taking over the billboards of the city, sharing interesting anecdotes and powerful messages for the city, its people and all the readers which is coinciding with the upcoming 2024 General Elections. The campaign talks about the brand in the currently prevailing political environment making the messaging extremely contextual and relevant.
Earlier this year, the media house launched the GPlus Super app, a significant step towards the ever evolving digital landscape. This innovative product transcends traditional media boundaries, connecting, informing, and benefiting the people of Guwahati through its various features. From Big deals for discounts, and exclusive offers, to Citizen Journalism for encouraging hyper-local journalism and free classifieds wherein one can discover opportunities and post free ads. The App also helps people to network and connect for advice and recommendations through the Guwahati Connect feature which is a community/ forum. The app has over 25,000 active users across iOS and Android platforms.
Speaking about the milestone, GPlus founder and publisher Sunit Jain said, “Curiosity has been the driving force behind our journey at GPlus. We’ve thrived on asking questions, seeking knowledge, and staying curious for a solid decade. We cater to our readers, the heartbeat of our community, who share our insatiable inquisitiveness for updates and information around this city that we all love so much.”
Adding to it, GPlus CEO Sidharth Bedi Varma, shared, “From our inception in 2013, GPlus has evolved, embracing the pulse of the times and the vibrant spirit of Guwahati. Our journey has been a shared one, fueled by the energy and contributions of the very people who call this city home. Today, I can confidently say that GPlus isn’t just a publication; it’s a collective effort, a platform owned by the people, for the people.”
For the past ten years, GPlus has been more than just a media network; it has been the pulse of Guwahati, capturing its essence through its weekly tabloid, social media presence, and signature events like the Guwahati Food Awards, Guwahati Theatre Festival, Campus Talks among others. GPlus today boasts a vibrant community of over 700,000 organic fans and followers across various social media channels. In addition to its social media presence, GPlus has a readership of around 10 million people on its website every year, serving as a digital companion to its readers for everything around the city.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
